Marketing Manager

Job Description

Job Description1. Position Summary

The Marketing Manager is responsible for developing, overseeing, and executing comprehensive marketing strategies across all company-owned locations. This role drives same-store sales growth, strengthens brand equity, and aligns marketing initiatives with operational goals. Operating as a hands-on functional leader, the Marketing Manager manages internal execution, local store marketing programs, and external vendor/agency partnerships.

2. Essential Duties & Responsibilities

• Strategic Planning & Budgeting: Develop, execute, and manage the annual marketing plan and budget focused on driving same-store sales and guest traffic; evaluate and prioritize high-return initiatives.

• Digital Marketing & Content Operations: Direct digital channels including social media, website (SEO/AEO), Google Business Profiles, email marketing, and paid advertising campaigns; oversee photography and video content creation.

• Promotional & Brand Programs: Oversee the guest loyalty program, seasonal/LTO (Limited Time Offer) campaigns, new product rollouts, gift cards, and delivery platform channels.

• Local Store Marketing (LSM): Partner with Area Directors and General Managers to establish community engagement programs, school/sports sponsorships, fundraiser events, and brand activations.

• Reputation & Review Management: Monitor and maintain brand reputation across external platforms including Google, Yelp, TripAdvisor, Apple Maps, and Bing; manage guest inquiries.

• Agency & Vendor Management: Select, onboard, and oversee external contractors, creative freelancers, and digital agencies (SEO, design, technical execution), holding partners accountable to established KPIs.

• Analytics & Reporting: Establish key performance indicators (KPIs), track market/competitor trends, and deliver monthly executive reports analyzing campaign performance, traffic impact, and return on marketing investment (ROMI).

• Brand Asset Management: Maintain centralized corporate digital asset management systems, logins, creative files, and brand style guides across all operating units.

3. Minimum Qualifications & Education

• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field required (or equivalent work experience).

• Experience: Minimum of five (5) years of progressive marketing experience, preferably within multi-unit restaurant, quick-service restaurant (QSR), retail, or hospitality industries.

• Technical Skills: Hands-on proficiency in digital marketing channels, local SEO/Google Business Profiles, email marketing platforms, and campaign analytics.

• Driver's License & Personal Vehicle: Must possess a valid state-issued driver's license, a clean driving record, and daily access to a reliable personal vehicle for work-related travel.

• Auto Insurance Requirement: Must maintain active personal automobile liability insurance coverage meeting or exceeding state minimum requirements and company policy standards. Proof of coverage must be provided upon hire and upon request.

Preferred Qualifications (Nice to Have)

• Technical proficiency with WordPress, CMS platforms, basic HTML/CSS, and Google Tag Manager.

• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Multi-unit restaurant, franchise, or family/kid-focused brand experience.

• Bilingual fluency in English and Spanish.

4. Physical Requirements & Working Conditions

• Sedentary & Computer Use: Ability to sit or stand at a desk and operate computer equipment, keyboards, and digital displays for extended periods.

• Mobility & Event Demands: Ability to stand, walk, and maintain mobility for prolonged periods during marketing events, store activations, and site visits.

• Flexibility & Positional Movement: Ability to frequently bend at the waist, stoop, kneel, reach, and maneuver in tight operational or event spaces.

• Driving: Ability to safely operate a personal motor vehicle for extended periods and distances across various weather and traffic conditions to conduct store visits and attend events.

• Physical Effort & Material Handling: Ability to lift, carry, push, or pull up to 30 pounds occasionally (e.g., event tents, banners, marketing materials, and promotional displays).

• Work Environment: Functions primarily in a corporate office, with regular exposure to retail store environments, high-traffic venues, and outdoor event settings.

• Schedule Flexibility: Willingness and ability to work occasional evenings, weekends, or holidays as dictated by event schedules, campaign launches, or store openings.

5. Travel Requirements

• Frequency: Regular travel (up to 25-40%) across company store locations, market territories, and event venues.

• Reimbursement: Approved business travel utilizing a personal vehicle is eligible for mileage reimbursement in accordance with company expense policies.

6. Core Competencies

• Strategic Brand Management & Planning

• Digital & Multi-Channel Marketing

• Multi-Unit Local Store Activation

• Vendor & Agency Oversight

• Data Analysis & ROI Evaluation

• Stakeholder Communication & Collaboration

\nCompany Description

W3Global was established in 2006 in Fremont, CA with a vision: simplify the recruiting process and develop an industry-disrupting platform to connect candidates with clients. Our cutting-edge Applicant Tracking System enables us to find the right person for the right job, creating value for job seekers and employers. While W3Global initially focused on IT staffing, we have expanded the business to serve many other industries, including accounting and finance, legal, engineering, human resources, government and more.

We’re proud of the investments we’ve made in our team, having grown from four to 1000 employees and evolving into one of the leading recruitment and staffing solution providers in the industry. Our recruiters and account managers are passionate about connecting qualified professionals with the right positions in small, medium, and large companies.

Our Services
W3Global understands the natural ups and downs of an organization’s staffing needs. We are continuously adapting to industry and economic changes to find the right candidates.

We specialize in placing permanent, direct, contract, and temporary positions for companies of any size. Our recruiting services include sourcing, recruiting, screening, interview management, salary negotiations, training, and onboarding.

We are committed to helping organizations redefine their recruitment process by delivering our SaaS-based proprietary application tracking system software.

Our Expertise
W3Global has been delivering staffing solutions for nearly two decades; we know which recruiting strategies work best. Our expert team is committed to developing a customized solution to fit your company’s unique needs.

As a W3Global client, you’ll also receive personalized assistance from a seasoned team of staffing specialists. We are committed to providing both technical support and industry expertise to simplify the hiring process. We know that your time matters. W3Global will help you streamline the hiring process, getting it done and getting it right.

Company Description

W3Global was established in 2006 in Fremont, CA with a vision: simplify the recruiting process and develop an industry-disrupting platform to connect candidates with clients. Our cutting-edge Applicant Tracking System enables us to find the right person for the right job, creating value for job seekers and employers. While W3Global initially focused on IT staffing, we have expanded the business to serve many other industries, including accounting and finance, legal, engineering, human resources, government and more.\r\n\r\nWe’re proud of the investments we’ve made in our team, having grown from four to 1000 employees and evolving into one of the leading recruitment and staffing solution providers in the industry. Our recruiters and account managers are passionate about connecting qualified professionals with the right positions in small, medium, and large companies.\r\n\r\nOur Services\r\nW3Global understands the natural ups and downs of an organization’s staffing needs. We are continuously adapting to industry and economic changes to find the right candidates.\r\n\r\nWe specialize in placing permanent, direct, contract, and temporary positions for companies of any size. Our recruiting services include sourcing, recruiting, screening, interview management, salary negotiations, training, and onboarding.\r\n\r\nWe are committed to helping organizations redefine their recruitment process by delivering our SaaS-based proprietary application tracking system software.\r\n\r\nOur Expertise\r\nW3Global has been delivering staffing solutions for nearly two decades; we know which recruiting strategies work best. Our expert team is committed to developing a customized solution to fit your company’s unique needs.\r\n\r\nAs a W3Global client, you’ll also receive personalized assistance from a seasoned team of staffing specialists. We are committed to providing both technical support and industry expertise to simplify the hiring process. We know that your time matters. W3Global will help you streamline the hiring process, getting it done and getting it right.