Director of Marketing, Growth Strategies

Job Description

Key Responsibilities:

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• Develop and execute growth strategies that drive qualified leads, customer acquisition, bookings, revenue, and database growth.

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• Identify growth opportunities across audiences, channels, partnerships, and digital platforms to increase demand and improve conversion.

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• Lead digital media strategy and agency performance, including planning, targeting, budget allocation, testing, and optimization.

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• Develop audience segmentation, CRM, email, lifecycle marketing, and lead-nurturing strategies to improve engagement, conversion, and retention.

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• Oversee website, SEO, and digital conversion initiatives to strengthen organic visibility, lead generation, and customer experience.

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• Partner with Marketing, Revenue Management, Finance, and IT to align growth strategies, technology, data, and investment with business objectives.

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• Establish forecasting, analytics, measurement, and reporting frameworks to track performance, identify opportunities, and maximize marketing ROI.

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• Continuously evaluate performance and optimize marketing strategies, channels, and investments to achieve business goals.

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Qualifications:

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• 10+ years of progressive experience in growth marketing, demand generation, customer acquisition, marketing analytics

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• Demonstrated success developing growth strategies that materially increase qualified demand, customer acquisition, bookings, or revenue.

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• Deep expertise and demonstrated hands-on experience in omnichannel

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