Website Content & Digital Storytelling Contractor

Job Description

Job Description

The National Cherry Blossom Festival, Inc. is seeking a detail-oriented and creative website content professional who understands how to translate seasonal messaging, event updates, and sponsor information needs into clear, compelling website storytelling.

The Website Content & Digital Storytelling Contractor will collaborate with the Marketing & Communications (MarComm) team, as well as Programming, Sponsorship, and external partners to ensure the Festival website is current, functional, visually engaging, and aligned with the Festival’s brand voice and seasonal campaign. This role will help adapt overall Festival messaging to fit the website experience for local, national, and international audiences while ensuring that sponsor, event, and program updates are reflected accurately and in a timely manner. They will support both long-term website initiatives and short-term campaign needs and post-Festival reporting.

Key Responsibilities include, but are not limited to the following:

Website Content & Storytelling:

• Adapt overall seasonal campaign messaging (Century of Celebration) into website copy that is clear, engaging, and aligned with the Festival’s brand voice
• Write, edit, proofread, and fact-check website content for accuracy, consistency, and audience relevance
• Support the development and layout of new & existing web pages
• Ensure website storytelling reflects the full Festival experience, including signature events, community programs, sponsor activations, cultural programming, participating organizations, restaurants, hotels, and premier/regional events
• Enhance web pages with photos, graphics, videos, and other visual assets to create a more dynamic and engaging user experience

Website Management & Updates:

• Stay informed of new updates from Programming, Sponsorship, and Marketing teams to ensure website content remains current
• Make timely and accurate website content updates in response to internal and external requests
• Work with internal teams to gather event details, sponsor language, program descriptions, links, images, and other necessary content
• Respond to and troubleshoot website issues in a timely manner, escalating technical needs when appropriate
• Maintain and manage the WordPress media library, including uploading, organizing, resizing, and updating assets
• Edit and optimize photos for web placement
• Review pages regularly to identify outdated information, broken links, formatting issues, or opportunities for improvement

Campaign & Landing Page Support:

• Support the execution of targeted campaigns throughout the Festival season, adhering to messaging guidelines, sponsor benefits while maintaining the Festival’s brand integrity
• Develop and launch landing pages associated with ongoing, short-term marketing initiatives, sponsor campaigns, sweepstakes, ticketed events, and audience engagement efforts
• Test and track the efficacy of custom links, campaign URLs, and other website calls to action
• Support long-term website initiatives that drive Festival awareness, attendance, and engagement for pre- and post-Festival
• Collaborate with MarComm team members to ensure website content aligns with the overall marketing content calendar so all communications channels including social media, email marketing, press materials, and overall seasonal messaging remain consistent.

Analytics & Reporting:

• Monitor website analytics and key performance indicators to help evaluate campaign and content performance
• Track benchmarks such as page traffic, referral sources, engagement, click-through performance, and user behavior
• Collect and assemble monthly analytics to support internal reporting and post-Festival reports
• Provide website reporting support for specific campaigns, sponsors, signature events, community programs, and seasonal initiatives as needed
• Identify insights and recommendations that can help improve website performance and audience experience

Cross-Functional Collaboration:

• Attend meetings with the MarComm and other internal departments as needed
• Coordinate with Programming, Sponsorship, and external partners to ensure all website information is accurate and updated in a timely manner

Time Commitment:

• November – December 2026: Appx 10 to 15 hours per week between 10 AM and 4 PM, Monday through Friday

• January – June 2027: Appx 20 to 25 hours per week between 10 AM and 5 PM, Monday through Friday

MUST BE AVAILABLE FOR TIMELY WEBSITE UPDATES DURING PEAK FESTIVAL SEASON FROM MARCH 1 – APRIL 11, 2027*

*Some evening and weekend availability may be required during peak Festival months to support urgent event, sponsor, weather, schedule, ticketing, or programming updates. This support will be remote.

Qualifications:

• 2–4 years of experience in website content management, digital communications, marketing, or related field
• Experience updating websites through WordPress or a similar content management system
• Strong writing, editing, proofreading, and fact-checking skills
• Basic photo editing or graphic design experience
• Ability to translate campaign messaging, event details, and stakeholder updates into clear and engaging website content
• Strong attention to detail and ability to manage multiple updates, timelines, and priorities at once
• Basic understanding of website analytics and digital performance metrics
• Experience working with photos, graphics, videos, and web-friendly visual assets
• Ability to work collaboratively with cross-functional teams and incorporate feedback from multiple stakeholders
• Ability to thrive in a fast-paced, event-driven environment and pivot quickly when needed
• Located in Washington, DC metro-area preferred
• Ability to work on-site three days a week in downtown Washington, DC office
• Experience with tools such as WordPress, Google Analytics, Canva, Adobe Creative Suite, Monday.com, Slack, Microsoft Teams, Microsoft SharePoint, or similar platforms preferred

Bonus Points If You Have:

• Experience with SEO and AEO best practices
• Experience supporting live events, festivals, nonprofits, tourism, or cultural organizations

Applicants must submit writing samples and/or a portfolio that demonstrates experience with website storytelling and digital content both in visual and written form to be considered.