Job Description
THE OPPORTUNITY
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Scale Marketing is growing our Digital team, specifically our paid search practice. We’re looking for a Paid Search Manager to plan, build, execute and optimize PPC campaigns across a diverse portfolio of clients, and to be a trusted paid search voice for some of our top-tier clients. You’ll sit at the heart of our digital business, connecting our buying and analysis functions.
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WHO IS SCALE?
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Scale Marketing is a team specializing in data-driven marketing for mid-sized businesses. Since its inception in 2014, Scale Marketing has grown into a full-service agency that excels in performance marketing, creative production, traditional and digital media planning/buying, as well as data and analytics. What sets Scale apart is their deep-rooted understanding of both the business of business and performance marketing, allowing them to craft creative marketing solutions to grow their clients’ businesses. Scale treats their clients’ businesses as their own and their exceptional team, committed and talented, is at the heart of their achievements.
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WHAT YOU’LL DO
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As a Paid Search Manager, you’ll report to our Sr. VP of Search and own your campaigns end to end, from planning and forecasting through daily optimization and client reporting. Your goal is simple: drive client ROI and ROAS within paid search.
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Planning and Forecasting
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• Build custom paid search campaign plans and forecasts
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• Run pre-campaign analysis to shape strategy and build
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Campaign Management and Optimization
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• Build and execute campaigns, buying and bidding across search engines and platforms
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• Monitor performance and analyze and optimize campaigns every day
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Reporting and Insights
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• Deliver internal and client reporting, including post-campaign insights
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• Develop media points of view and insights using our internal campaign management and BI tools
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Client Leadership
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• Bring paid search thought leadership to top-tier clients
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• Grow client business by surpassing KPIs, delivering insights and building relationships
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Cross-Team Support
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• Help other Scale teams with ad operations, troubleshooting and tag and pixel implementation
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WHO YOU’LL WORK WITH
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• Clients, who rely on you for paid search leadership, reporting and insights
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• Leadership and Client Services, on priorities, client communication and account growth
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• Data Analytics, on analysis, measurement and BI reporting
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• Operations, on ad operations, troubleshooting, and tags and pixels
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• Programmatic, social and traditional media teams, on cross-channel client programs
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TOOLS YOU’LL USE
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Google Ads and Microsoft Advertising (Bing), including shopping campaigns; Google Tag Manager; Microsoft Excel; and Scale’s internal campaign management and BI tools. Amazon Ads, DSPs and social buying platforms are a plus.
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WHAT WE’RE LOOKING FOR
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Required
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• 3+ years of paid search experience
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• Bachelor’s degree in Marketing, Advertising, Business or a related field, or an equivalent combination of education and experience
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• Expertise with Google Ads and Microsoft Advertising, including shopping campaigns
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• Experience with tags, pixels and Google Tag Manager
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• Strong mathematical and analytical skills, plus a working knowledge of statistical models
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• Comfort working with large datasets in Excel and BI tools
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• Polished presentation skills and confidence in a client-facing role
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• Strong communication skills and the ability to work independently and as part of a team
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• Attention to detail and a proactive, problem-solving approach
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Nice to Have
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• Agency or client-side paid search experience
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• Google Ads and Microsoft Advertising certifications
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• Experience with Amazon Ads
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• Experience with DSP and social media buying platforms
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WHAT SUCCESS LOOKS LIKE
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• Client campaigns that hit or beat their KPIs, including ROI and ROAS
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• Accurate campaign plans and forecasts
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• Consistent daily analysis and optimization
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• Accurate, on-time internal and client reporting
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• Strong client relationships and growing client business
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WHAT YOU’LL GAIN
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• End-to-end ownership of paid search campaigns across a diverse client portfolio
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• Exposure to media mix modeling, data analysis, traditional media planning and buying, social media and programmatic trading
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• A role on a fast-growing team, with room to grow your career as Scale grows
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WORK ENVIRONMENT
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• Hybrid schedule with Tuesday thru Thursday in our Chicago office
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• Primarily computer- and phone-based work
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• Client meetings and presentations, in person or virtual
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COMPENSATION & BENEFITS
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• Salary range: $75K–$90K annually, based on experience, skills and qualifications
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• Medical, dental and vision insurance with generous employer contribution
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• 401(k) with employer contribution
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• Ongoing education and training
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• Company-sponsored events and team building
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EQUAL OPPORTUNITY EMPLOYER
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Scale Marketing is an equal opportunity employer and prohibits discrimination and harassment of any kind. Employment decisions, including recruiting, hiring, compensation, training, promotion and termination, are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, creed, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, genetic information, marital status, military or veteran status, unfavorable discharge from military service, citizenship status, work authorization status, order of protection status, arrest record, family responsibilities, reproductive health decisions, or any other characteristic protected by applicable federal, state or local law. Scale Marketing considers qualified applicants with criminal histories in a manner consistent with applicable law.
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Scale Marketing provides reasonable accommodations to qualified applicants and employees with disabilities, for known limitations related to pregnancy, childbirth or related medical conditions, and for sincerely held religious beliefs, in accordance with applicable law. If you need an accommodation at any point in the application or interview process, please contact Edgar Loredo at hr@scale-marketing.com.
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To learn more about your rights under federal employment discrimination laws, review the EEOC’s “Know Your Rights” notice at eeoc.gov/poster.