Job Description
Job Description
Brand Marketing Manager
Department: Brand & Marketing Communications
Location: Pomona, CA (Full-Time, In-Office)
Reports To: Director of Product Operations
Direct Reports: Marketing Coordinator
Employment Type: Full-Time, Salaried (Exempt)
About Kittrich Corporation
Kittrich Corporation is a privately held, fast-growing international consumer products company dedicated to creating innovative, market-leading products sold across major retail, e-commerce, distributors, and specialty channels. Our diverse portfolio spans housewares, home décor, kitchen, textiles, tableware, office and stationery, yard and pest control, health and beauty, pet, baby, furniture, and more.
Role Overview
We are seeking a highly motivated Brand Marketing Manager to build and lead the brand and marketing communications strategy across our priority consumer product lines. In this role, you will define how our brands show up and connect with consumers across every touchpoint—including social media, PR, influencers, consumer reviews, Amazon, direct-to-consumer (DTC), and retail product pages.
You will initially focus on our flagship housewares brands, including (the market-leading shelf liner brand) , with scope expanding over time into stationery, bath, and kitchen categories. Partnering closely with Product Marketing Managers and Product Operations, you will bring structure to marketing planning, translate business priorities into high-impact campaigns, and ensure every product delivers a clear, consistent, and compelling story.
Key Responsibilities
Brand Strategy & Identity
- Brand Direction: Establish 3-year brand goals and strategic direction in tandem with category product strategies and long-term financial objectives.
- Positioning & Identity: Partner with Product Marketing Managers to define target consumers and positioning. Build and refine brand identities, style guides, and tone-of-voice standards across all channels, including packaging.
- Creative Collaboration: Work directly with the Art Department to develop creative assets, style guides, and Product Detail Page (PDP) visual content.
Marketing Communications & Campaigns
- Omni-Channel Strategy: Develop and execute end-to-end marketing strategies across retail, retailer.com, Amazon, DTC, and social media.
- Campaign Management: Build campaign plans, timelines, budgets, and briefs across email, SMS, social, influencers, paid media, PR, and e-commerce for core lines and new product launches.
- Media & PR: Lead social media strategy, community engagement, PR initiatives, and influencer/creator partnerships. Recommend paid and retail media strategies to support future growth.
- Launch & Execution: Manage GTM launch checklists, aligning content, site updates, creator activity, and customer communications with product availability timelines. Serve as the primary liaison for internal teams, agencies, and freelancers.
Digital, E-Commerce & Retail
- DTC & E-Commerce Growth: Drive DTC sales growth and elevate product detail page (PDP) content across Amazon, DTC, and retailer.com platforms.
- Reviews & Claims: Establish programs to boost consumer ratings and reviews. Partner with Product Marketing to identify, substantiate, and highlight key product claims.
- Trade Shows & Line Reviews: Own consumer marketing plans for retailer line reviews and trade shows. Lead preparation, booth setup, and on-site presentations for major annual events, including The Inspired Home Show (IHS) in March (travel required).
Planning, Budgeting & Leadership
- Calendar & Budgeting: Manage the cross-brand marketing calendar and oversee budget allocation, spend tracking, and performance reporting against key KPIs.
- Team Leadership: Direct and mentor the Marketing Coordinator (responsible for sell sheets and sales tools).
- Process Building: Establish workflows and structures to support future team expansion across PR, social, visual merchandising, and retail media.
Qualifications
Required
- Experience: 5–8 years in brand or integrated marketing, including at least 3 years in CPG or consumer products.
- E-Commerce & Retail: Proven hands-on track record growing brands on Amazon and DTC (PDP optimization, ratings, reviews), alongside experience supporting products at mass retail (e.g., Walmart, Target, home improvement).
- Leadership & Management: 2+ years of direct people management experience, as well as experience managing external agency partners, freelancers, and budgets.
- Brand Development: Demonstrated ability to build brand positioning, identity systems, style guides, and multi-channel campaigns (social, PR, email, influencer).
- Skills & Attributes: Strong analytical and KPI-tracking capabilities; exceptional writing and presentation skills; collaborative team-player comfortable working cross-functionally and rolling up their sleeves in a fast-paced environment.
Preferred
- Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA is a plus).
- Prior experience in housewares, home organization, or home goods.
- Experience building a marketing function or team infrastructure from the ground up.
- Familiarity with retail media and paid social campaigns.
What Success Looks Like in Year 1
- Clear target consumer personas and brand positioning established for housewares brands in partnership with Product Marketing.
- Standardized brand identities and style guides implemented across all consumer channels.
- An active, approved marketing communications plan deployed across social, PR, reviews, DTC, and Amazon.
- Quantifiable improvements in PDP content quality, customer review volume/ratings, and overall sales on Amazon and DTC.
- Smooth operational workflows established with Product Marketing, eliminating redundant efforts.
- A structured plan mapped out for expanding scope into stationery, bath, and kitchen categories.