Director of Business Development & Marketing
Job Description
Position Title
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Director of Business Development & Marketing
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Reports To
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Vice President, Sales & Marketing
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Location
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Lititz, PA (South Central Pennsylvania) – Travel required throughout the U.S.
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About WEBBER/SMITH
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The WEBBER/SMITH Group® branded companies are multi-discipline engineering and architectural firms specializing in the design of food processing and distribution facilities across the United States. We are recognized for delivering innovative, food-safe environments and superior client satisfaction.
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Role Overview
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The Director of Business Development & Marketing is a strategic leadership role responsible for identifying revenue growth opportunities, enhancing brand visibility, and cultivating long-term client relationships within the food and beverage industry. This position combines a high degree of business development skills with marketing strategy execution to position WEBBER/SMITH as a premier partner for facility design and engineering services.
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Key Responsibilities
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- Strategic Market Planning:
- Develop and execute marketing and business development strategies aligned with corporate growth objectives.
- Client Acquisition & Relationship Management:
- Identify, qualify, and secure new business opportunities; maintain relationships with existing clients and industry partners.
- Industry Engagement:
- Represent WEBBER/SMITH at trade shows, conferences, and industry associations; network with contractors, vendors, and consultants.
- Proposal Development:
- Support and eventually lead the preparation of Statements of Qualifications (SOQs), RFP responses, and engineering services proposals in collaboration with technical teams.
- Marketing Leadership:
- Oversee digital and traditional marketing initiatives, including website, social media, SEO/SEM, advertising campaigns, and content creation.
- Brand Positioning:
- Ensure consistent messaging across all platforms; manage press releases, brochures, and presentations.
- CRM & Data Management:
- Maintain and update client databases; track leads and conversion metrics.
- Team Collaboration:
- Work closely with engineering, project management, and leadership teams to align marketing efforts with operational goals.
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Qualifications
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- Bachelor’s degree in Engineering, Marketing, Business Administration, or related field (Architecture/Engineering background preferred).
- 7+ years of experience in business development and marketing. **Experience in AEC or food industry sectors a plus.
- Proven ability to develop strategic business development and marketing plans and deliver measurable growth.
- Strong communication, negotiation, and presentation skills.
- Familiarity with BIM/Revit and technical design concepts is a plus.
- Willingness to travel nationally for client meetings and trade shows.
- HubSpot CRM/Sales Pro Experience is desirable.
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Desired Attributes
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- Highly motivated, results-oriented, and entrepreneurial mindset.
- Skilled in relationship building and networking within the food and beverage industry.
- Comfortable leading both business development and marketing functions.
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Compensation and Benefits
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- Competitive base salary with quarterly bonus tied to performance KPIs
- Health Insurance Benefits, HSA and HRA
- 401(k) plan with company match
- Paid time off, sick days and holidays
- Hybrid work schedule
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