Sales & Digital Marketing Coordinator - Law Firm

Published: 6/14/2022

Job Description

Sales & Digital Marketing Coordinator – Law Firm

Location: Alpharetta, GA
Job Type: Full-Time, In Person
Compensation: Competitive Base Salary + Performance-Based Bonuses

Help Grow an Established Law Firm

Howe & Associates is seeking an outgoing, motivated, organized individual who combines strong sales skills with hands-on social media and digital marketing experience.

This position offers the opportunity to work directly with the firm’s owner to attract prospective clients, strengthen our online presence, follow up with inquiries, and help grow the practice.

If you enjoy talking with people, creating engaging content, and understanding which marketing efforts produce results, we would like to meet you.

What You’ll Be Doing

Sales & Prospective Client Follow-Up

Speak with prospective clients who contact our firm about legal services.
Follow up consistently by telephone, email, and text to help turn qualified inquiries into new clients.
Explain the firm’s services, approved fee arrangements, and onboarding process.
Track inquiries and follow-up activity in our case management or CRM system.
Build relationships with prospective clients, existing clients, and referral sources.
Coordinate with attorneys when prospective clients need legal guidance.

Social Media & Digital Marketing

Manage and grow the firm’s social media presence, including platforms such as LinkedIn, Facebook, and Instagram.
Develop a content calendar and create professional posts, graphics, and short videos.
Work with our attorneys to turn common client questions into useful marketing content.
Help maintain and improve our Google Business Profile and online presence.
Assist with website content and search engine optimization.
Coordinate with outside marketing providers and help evaluate their results.
Bring practical ideas for attracting more qualified inquiries.

Marketing Analytics & Business Growth

Use Google Analytics and other reporting tools to understand website traffic, inquiry sources, and marketing performance.
Track which campaigns generate calls, consultations, and new clients.
Help identify where prospective clients drop out of the intake process and improve follow-up.
Provide straightforward reports showing what is working and where we can improve.

Who We’re Looking For

Our ideal candidate is comfortable both speaking with a prospective client and working on a digital marketing campaign.

You should have:

Experience in sales, client acquisition, business development, or another role requiring persuasive communication and consistent follow-up.
Hands-on experience managing social media accounts for a business or professional organization.
Strong writing skills and an eye for professional, engaging content.
Confidence speaking by telephone and building relationships.
The initiative to suggest ideas and carry them through.
Strong organization and the ability to manage daily follow-up alongside ongoing marketing projects.
Comfort learning CRM systems and other business software.

Strongly preferred:

Familiarity with Google Analytics 4, Google Business Profile, and Google Search Console.
A working understanding of SEO and local search.
Experience with Canva, short-form video, email marketing, or website updates.
Experience tracking leads and measuring marketing results.
Experience working with outside SEO or advertising providers.

Law firm experience is welcome but not required. We can teach you our services and intake process. You should bring sales ability and practical marketing experience.

You do not need to be an expert in every platform, but you should be able to explain what you have personally managed, created, or improved.

Why Join Us?

Competitive base salary and performance-based bonus opportunities.
Direct collaboration with the firm’s owner.
Meaningful responsibility for sales and marketing initiatives.
An established professional office environment.
The opportunity to see the results of your work.
Room to grow into a larger marketing and business development role.

How to Apply

Please submit your résumé and a brief introduction addressing:

Your experience handling sales calls or following up with prospective clients.
The business social media accounts or marketing campaigns you have personally managed.
Your familiarity with SEO, Google Analytics, or lead tracking.

Include examples of posts, graphics, videos, or marketing results if available, and describe your role in producing them.

We are looking for someone who can build relationships, create effective marketing, and follow through to produce measurable results.

Skills

Sales • Digital Marketing • Social Media Management • Business Development • Lead Follow-Up • Content Creation • Google Analytics • SEO • Google Business Profile • CRM Software • Canva • Client Relations

\nCompany Description

Alpharetta General Civil Practice Law Firm seeks Digital Sales and Social Media Manager

Company Description

Alpharetta General Civil Practice Law Firm seeks Digital Sales and Social Media Manager