Job Description
Position Overview This role sits at the intersection of growth strategy and performance execution. You will design data-driven audience strategies, scale full-funnel acquisition campaigns, collaborate closely with creative teams, and leverage analytics to unlock scalable growth. As the owner of the paid social roadmap, you will drive end-to-end campaign performance and shape how performance media contributes to company pipeline and revenue.
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We are seeking a results-oriented marketer who thrives in fast-paced environments, embraces continuous testing, and holds a strong track record of converting media spend into measurable business impact.
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Key Responsibilities
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Drive Media Strategy & Performance Growth
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- Lead the strategy, execution, and optimization of performance media across Meta, LinkedIn, and emerging digital channels to hit aggressive revenue targets.
- Build integrated, full-funnel programs designed to drive brand awareness, mid-funnel engagement, and qualified enterprise pipeline.
- Build advanced audience strategies using first-party data, account-based targeting (ABM), lookalikes, and platform segmentation tools.
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Lead Experimentation & Creative Testing
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- Design structured A/B and multivariate tests across creative assets, copy, audience segments, and landing pages to identify key growth levers.
- Continually evaluate new acquisition channels, ad formats, and platform features to expand reach and lower customer acquisition costs (CAC).
- Establish scalable testing frameworks and optimization standards across all active campaigns.
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Cross-Functional Collaboration
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- Partner with Lifecycle, Content, and Brand Marketing to align paid campaigns with multi-touch buyer journeys.
- Work with Creative and Design teams to develop high-converting ad assets and provide feedback grounded in performance metrics.
- Coordinate with Operations and Analytics teams to ensure robust attribution modeling, CRM integration, and clear performance tracking.
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Qualifications
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- Experience: 5–7+ years leading paid social and performance media strategies in a B2B SaaS environment, with demonstrated success driving pipeline and ARR.
- Platform Mastery: Expert-level knowledge of Meta, LinkedIn, YouTube, and self-serve ad networks.
- Enterprise Focus: Proven success reaching enterprise decision-makers and navigating complex, multi-stakeholder sales cycles.
- Analytical Skills: Strong analytical toolkit with experience leveraging data to optimize campaigns and report on efficiency metrics (ROAS, CAC, LTV).
- Technical Aptitude: Solid understanding of multi-touch attribution, conversion APIs, tag management, and CRM workflows (e.g., Salesforce, HubSpot).
- Execution & Strategy: Ability to switch seamlessly between high-level strategy and hands-on campaign execution.
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Preferred Qualifications
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- Experience managing high-six or seven-figure annual ad budgets in a high-growth tech organization.
- Hands-on experience with secondary acquisition channels (e.g., Reddit, CTV, Programmatic, Audio).
- Experience targeting legal, corporate compliance, or specialized professional services verticals.
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