Job Description
Digital Media Strategist | New York City (Hybrid)
\n
\n
I’m partnering with a leading independent performance marketing agency to identify a Digital Media Strategist to join their growing team.
\n
\n
Known for its innovative approach to Performance Branding, the agency partners with leading consumer brands, combining paid media, creative, analytics, and technology to drive measurable business growth.
\n
\n
This is a great opportunity for a hands-on digital marketer looking to expand their strategic capabilities, gain direct client exposure, and work across integrated media campaigns.
\n
\n
What you’ll be involved in:
\n
• Execute and optimize paid media campaigns across Meta, Google Ads, and other digital platforms.
\n
• Analyze campaign performance, identify optimization opportunities, and drive improvements in ROAS, CPA, and conversions.
\n
• Develop data-driven media strategies aligned with client business objectives.
\n
• Collaborate with creative and analytics teams to improve campaign effectiveness.
\n
• Present performance insights and strategic recommendations to clients.
\n
• Leverage AI, automation, and emerging technologies to improve campaign efficiency.
\n
\n
What they’re looking for:
\n
✔ 2+ years of hands-on paid media experience, ideally agency-side.
\n
✔ Experience managing and optimizing campaigns across Meta and/or Google Ads.
\n
✔ Strong analytical skills and understanding of performance marketing KPIs.
\n
✔ Experience with campaign reporting, A/B testing, and optimization.
\n
✔ Strong communication skills and a client-focused, strategic mindset.
\n
✔ Interest in AI, automation, and emerging marketing technologies.
\n
\n
📍 NYC | Hybrid