Job Description
About Tabanero Holdings
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Tabañero Holdings is a fast-growing manufacturing leader in the premium hot sauce and condiment category, known for bold flavors, innovation, and an uncompromising commitment to quality. Backed by the private equity firm behind category-leading consumer brands including Celsius Energy Drink and Rexall Sundown, Tabañero continues to expand across retail, ecommerce, foodservice, and private label manufacturing.
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Our products can be found in retailers nationwide, including Walmart, Target, Meijer, Hy-Vee, Food Lion, Harris Teeter, H-E-B, and Amazon.
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We're looking for a performance-driven marketer who thrives on measurable results, creative testing, and turning advertising dollars into retail sales growth.
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Work Location & Hybrid Schedule
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This is a hybrid position based in Delray Beach, Florida. Candidates must be within commuting distance of our Delray Beach office.
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Our standard work schedule is:
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- Monday, Tuesday & Thursday: In office, 8:00 AM – 5:30 PM
- Wednesday: Remote, 8:00 AM – 5:30 PM
- Friday: Remote, 8:00 AM – 12:00 PM
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Because we are a collaborative, fast-growing consumer brand, business needs may occasionally require in-person attendance on a normally remote day, including retailer meetings, company meetings, photo/video shoots, product launches, trade shows, events, and other business priorities.
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Role Description
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The Digital Marketing Manager will own Tabanero's paid media strategy and execution with one primary objective: driving revenue growth and increasing retail sales velocity (UPSPW).
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This is a highly analytical and hands-on role responsible for developing, setting up, scheduling, executing, optimizing, and scaling campaigns across Google, Meta, TikTok, and other emerging platforms.
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This person won't simply oversee paid media - they'll be directly responsible for building and launching campaigns, managing campaign calendars and budgets, monitoring performance, testing creative and audiences, and continuously optimizing toward measurable business results.
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Working closely with Sales, Ecommerce, and Brand Marketing, you'll ensure campaigns support retailer promotions, product launches, seasonal initiatives, ecommerce growth, and long-term business objectives.
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What You'll Do
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Paid Media Leadership
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- Own strategy, execution, optimization, and reporting for all paid media campaigns
- Build, launch, and schedule campaigns directly within Google Ads, Meta Ads Manager, TikTok Ads Manager, and other advertising platforms
- Manage advertising budgets across Google, Meta, TikTok, and emerging digital platforms
- Continuously optimize campaigns to improve ROAS, CPA, CAC, CTR, and conversion rates
- Allocate and adjust budgets based on campaign performance and business priorities
- Conduct ongoing A/B testing across creative, copy, audiences, placements, landing pages, and campaign structures
- Scale winning campaigns while identifying and reducing inefficient spend
- Ensure campaigns are properly tracked, accurately scheduled, and launched on time
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Retail Growth
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- Develop paid marketing campaigns designed to increase retail sales velocity (UPSPW)
- Support Walmart, Target, Amazon, grocery, and ecommerce growth initiatives
- Partner with Sales to support product launches, promotions, seasonal programs, and retailer-specific campaigns
- Analyze campaign impact on retail sales and recommend strategies for continued growth
- Identify trends, opportunities, and optimization recommendations using marketing and sales data
- Leverage Google Analytics, attribution platforms, and AI-powered tools to improve campaign performance
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Creative & Content
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- Develop creative strategies that improve advertising performance
- Continuously test new messaging, creative concepts, audience segments, and landing pages
- Oversee content creation for paid advertising, social media, and digital campaigns
- Manage influencer and creator partnerships focused on producing high-performing ad creative
- Capture and coordinate content during retail activations, trade shows, and industry events
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Cross-Functional Collaboration
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- Partner with Brand Marketing, Sales, Ecommerce, and Field Marketing to execute integrated campaigns
- Align paid media calendars with retailer promotions, product launches, events, seasonal campaigns, and brand initiatives
- Collaborate with external agencies, creators, photographers, and media partners
- Ensure consistent brand messaging across all consumer touchpoints
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Qualifications
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- 3–5+ years of experience managing performance marketing campaigns
- Proven success driving measurable revenue growth through paid media
- Demonstrated experience personally building, scheduling, launching, and optimizing campaigns, not solely managing agencies or external partners
- Hands-on experience with:
- Google Ads (Search, Display, Performance Max, YouTube)
- Meta Ads Manager
- TikTok Ads Manager
- Strong understanding of ROAS, CPA, CAC, CTR, CVR, attribution, and customer acquisition
- Experience with Google Analytics (GA4), Looker Studio, or similar reporting platforms
- Experience using AI tools to improve campaign development, reporting, and creative testing
- Strong analytical and problem-solving skills
- Comfortable managing multiple campaigns and priorities simultaneously
- Excellent communication and project management skills
- Experience in consumer packaged goods (CPG), retail, ecommerce, or food & beverage preferred
- Bachelor's degree in Marketing, Business, or related field preferred
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What Success Looks Like
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In this role, you'll be responsible for helping Tabañero achieve measurable business growth by:
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- Increasing retail sales velocity (UPSPW)
- Growing ROAS while improving marketing efficiency
- Lowering customer acquisition costs
- Successfully executing campaigns on time and according to the marketing calendar
- Supporting successful retailer promotions and new product launches
- Identifying and scaling high-performing audiences, campaigns, and creative
- Driving ecommerce and retail revenue growth
- Delivering actionable insights that improve marketing performance
- Scaling paid media through continuous testing and optimization
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Comp & Benefits
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- 💰 Salary (Base): $65,000 – $85,000
- 🎯 Performance Bonus: Up to 20% of base salary, based on achievement of established KPIs and performance goals
- 🌴 DTO: Unlimited (manager-approved) paid time off
- 📈 401(k): 6% company match
- 🏥 Health Insurance: 90% company-paid
- 👁️ Vision & Dental Insurance
- 🚗 Mileage Reimbursement
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