Job Description
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Reports To
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Senior Affiliate Marketing Manager (in the global team) and dotted line into the Head of Community – North America (also working closely with the Marketing Manager - Americas)
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Location
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US East Coast – Hybrid
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Contract
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Full-Time, Permanent
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Salary
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Competitive, dependent on experience
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Start Date
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Q4 2026
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ABOUT ATHX GAMES
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ATHX Games is one of the fastest-growing functional fitness event companies in the world, delivering a high-intensity and immersive hybrid fitness experience that challenges and inspires athletes across all abilities. With a headline partnership with adidas and a growing family of partners, 19 events in 2026 including 4 in the US, and over 45 global events planned for 2027, along with the expansion of the ATHX Affiliate gym programme and a wider co-branded Adidas & ATHX merchandise range, we are building something genuinely world-class.
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This is a brand built on community, energy, and genuine athletic ambition — and our Affiliate gyms are where that community trains every day. The Affiliate Marketing Manager - Americas is the person who makes that network grow and thrive.
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THE OPPORTUNITY
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This is a key role in building the ATHX Affiliate gym network across the Americas.
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As Affiliate Marketing Manager – Americas, you will own the marketing that recruits gyms into the ATHX Affiliate programme, helps them launch ATHX classes and simulations, turns their members into ATHX athletes and the Affiliate gyms into our marketing engine. You will report to the Senior Affiliate Marketing Manager (in the global team) and a dotted line in to the Head of Community – North America (whilst working closely with the Marketing Manager - Americas and US in-country team.)
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You understand how gyms and their owners think, you can build B2B marketing that fills a pipeline, and you know how to give partners the tools to market ATHX for us.
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KEY RESPONSIBILITIES
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Gym Recruitment Marketing
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— Plan and deliver B2B marketing campaigns that attract gyms to the ATHX Affiliate programme across the Americas - email, social, paid, events and content.
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— Build and manage the US affiliate lead pipeline with the Affiliate team, from enquiry to signed gym.
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— Create the sales and marketing materials that explain the programme and its benefits to gym owners.
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— If required, represent ATHX at fitness industry trade shows, gym owner events and ATHX Americas events.
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Affiliate Onboarding & Enablement
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— Own the marketing side of affiliate onboarding, so every new gym knows how to promote ATHX from day one.
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— Build and maintain the Americas affiliate marketing toolkit - templates, social assets, signage, email copy and guidelines - with the Graphic Designer - Americas.
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— Help gyms launch and promote ATHX classes and simulations to their members.
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— Run regular marketing calls, webinars and resources that add value to the Affiliate offering.
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— Help to ensure that the Affiliate Hub serves every need of an ATHX Affiliate Gym.
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Co-Marketing & Event Entries
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— Run co-marketing campaigns with affiliate gyms that drive members to enter ATHX events.
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— Manage affiliate discount codes and referral activity, tracking the entries each gym delivers.
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— Make sure affiliate gyms are visible on owned channels, including the ATHX Hub and website, gym listings and social.
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— Work with the Content Creator - Americas and Social Media Manager - Americas to capture and share content from affiliate gyms and their athletes.
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Community & Retention
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— Build an engaged community of affiliate gym owners and coaches across the Americas.
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— Recognise and celebrate top-performing gyms through spotlights, awards and features.
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— Work with the CRM Manager - Americas on lifecycle communications to affiliate gyms and their members.
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— Gather feedback from gyms and use it to improve the programme and its marketing.
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Brand Guardianship
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— Make sure all affiliate marketing, including gym-produced materials, follows ATHX brand guidelines and the rules on use of the ATHX brand.
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— Support the activation of commercial partners, including adidas, through the affiliate network.
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Performance & Reporting
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— Track and report on affiliate marketing performance - leads, sign-ups, activation, retention and entries driven by gyms.
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— Share insights with the Marketing Manager - Americas and Affiliate team, and continuously optimise activity based on data.
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WHO WE'RE LOOKING FOR
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Essential
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— 3-5 years' experience in partner, B2B, channel or trade marketing, ideally within fitness, sport, events or a consumer lifestyle brand.
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— Proven track record of running campaigns that generate leads and sign-ups.
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— Experience supporting a network of partners, franchisees, gyms or retailers with marketing tools and co-marketing.
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— Strong understanding of the US gym and fitness landscape, including boutique and functional fitness gyms.
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— Excellent communication and relationship skills - confident presenting to and working with gym owners.
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— Data-literate - comfortable with CRM tools and using data to report on performance.
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— Highly organised, able to manage many partners and campaigns at once.
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— Happy to travel across the US for gym visits, trade shows and events.
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Desirable
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— Experience within the functional fitness, endurance sport or mass-participation events space.
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— Experience with affiliate, franchise or licensing programmes.
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— Familiarity with HubSpot, Klaviyo or similar platforms.
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— Coaching or gym industry background.
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WHAT WE OFFER
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— Ownership of the marketing behind a fast-growing gym network across the Americas.
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— A competitive salary and package commensurate with experience.
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— The chance to travel to world-class events and partner gyms across the US.
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— A passionate, ambitious team to work within.
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— The opportunity to grow with a brand that is scaling fast and going global.
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HOW TO APPLY
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If this sounds like you, we'd love to hear from you.