Job Description
Location: New York, NY
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Work Arrangement: Onsite, Monday–Friday
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Hours: 9:00 AM – 6:00 PM
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Experience: 5–7 years
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Compensation: $45-55/hr (W2)
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Req # PMOUNTJP00001849
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Position Overview
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We are seeking an experienced Programmatic Media Manager to lead the planning, activation, execution, and optimization of digital advertising campaigns across web, online video, connected TV (CTV), and YouTube.
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This is a hands-on role for someone who can independently manage the full campaign lifecycle, from planning and setup through launch, optimization, measurement, and reporting. The ideal candidate combines deep programmatic platform expertise with strong analytical skills, a performance-driven mindset, and the ability to communicate campaign strategy and results to senior stakeholders.
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Key Responsibilities
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- Own programmatic campaign planning, setup, activation, and execution across self-service demand-side platforms (DSPs), including Amazon DSP and Display & Video 360 (DV360).
- Manage campaigns across web, online video, CTV, and YouTube, including private marketplace (PMP) and programmatic guaranteed (PG) deals.
- Drive acquisition goals through campaign pacing, performance monitoring, audience and supply optimization, and ongoing testing.
- Oversee campaign trafficking, creative and tag implementation, quality assurance, and troubleshooting to ensure accurate launches and delivery.
- Manage campaign measurement and attribution using mobile measurement partners (MMPs), such as Kochava, AppsFlyer, or comparable platforms.
- Develop reporting frameworks, monitor key performance indicators (KPIs), and translate campaign data into actionable insights and recommendations.
- Build and maintain reporting using Excel or Google Sheets, including pivot tables, VLOOKUP/XLOOKUP, formulas, and performance analysis.
- Manage external media partners and vendors, establish expectations, monitor deliverables, and drive accountability for campaign performance.
- Present campaign strategy, performance results, and optimization recommendations to internal stakeholders and leadership.
- Improve campaign workflows, documentation, reporting templates, and operational processes to increase efficiency, accuracy, and scalability.
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Required Qualifications
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- 5–7 years of experience in programmatic media, digital advertising, or performance marketing.
- Demonstrated ownership of campaign planning and hands-on execution, including independently managing campaign setup, launch, optimization, and reporting.
- Strong working knowledge of Amazon DSP, DV360, and the broader programmatic advertising ecosystem.
- Experience executing campaigns across YouTube, online video, CTV, and web advertising.
- Understanding of PMP and programmatic guaranteed deals, supply paths, deal setup, and campaign optimization levers.
- Hands-on experience with MMP implementation, setup, reporting, or attribution, including Kochava, AppsFlyer, or similar platforms.
- Experience managing acquisition-focused campaigns and optimizing against performance goals.
- Advanced Excel or Google Sheets skills, including pivot tables, lookup functions, formulas, and campaign reporting.
- Experience managing media vendors, agency partners, or platform representatives and holding them accountable for deliverables.
- Strong analytical skills and the ability to turn complex performance data into clear business recommendations.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to manage multiple campaigns and competing priorities independently in a fast-paced environment.
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Preferred Qualifications
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- Experience with both brand awareness and performance marketing campaigns.
- Background supporting direct-to-consumer (DTC) consumer brands.
- Experience with campaign planning and media strategy in addition to hands-on activation.
- Familiarity with business intelligence tools and advanced campaign measurement methodologies.
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