: Graphic Designer & Social Media Specialist

Published: 6/14/2022

Job Description

Good Bottle Auctions is hiring a Graphic Designer & Social Media Specialist to own how our brand looks, moves and shows up online. You'll design graphics, shoot and edit short-form video, and run our social channels day to day, turning upcoming lots, auction results and behind-the-scenes moments into content that grows our audience and drives bidding.

This is a strategic and hands-on role. We want a creative thinker who can dream up campaigns that set us apart in the rare wine and spirits auction world, then take them from concept to posted, read the numbers and make the next one better. You'll also represent us at trade shows and help produce our monthly auction podcast. While the focus is wine and spirits, the role will have some crossover supporting the CT Firearms Auction side of our business.

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Reports to: Marketing Manager

Type: Full-time

Location: On-site

Key responsibilities

Strategy & campaigns

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Develop the creative and social strategy that makes Good Bottle Auctions the standout name in rare wine and spirits auctions

Concept original campaigns around each monthly auction, featured collections and standout lots, from big idea through rollout

Study competitors, collector communities and market trends to find openings others miss

Set campaign goals, measure results against them, and bring new ideas to the team regularly

Design

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Create graphics for social posts, stories, email campaigns, website banners and digital ads

Design auction catalogs, lot features, promotional flyers and event materials

Keep all work consistent with our brand guidelines, and help evolve them as we grow

Photograph and retouch products so every lot looks its best

Video

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Shoot and edit short-form video for Instagram Reels, TikTok, YouTube Shorts and Facebook

Produce lot previews, auction recaps, teasers and behind-the-scenes clips

Add motion graphics, captions, music and sound so videos work with or without audio

Manage a library of raw footage and finished assets

Social media

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Plan and keep a monthly content calendar tied to auction dates and promotions

Write captions and post across all channels on schedule

Engage with followers: reply to comments and messages, and join relevant conversations

Track performance (reach, engagement, follower growth, traffic to auctions) and report monthly with recommendations

Stay on top of platform trends, formats and algorithm changes, and test new ideas

Support paid social campaigns and coordinate with influencers or partners when needed

Events & podcast

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Attend trade shows, tastings and industry events (some travel and weekend work)

Capture photo and video on site and post live coverage

Help design booth graphics, signage and event promotions

Plan, record and edit our monthly auction podcast, including show notes, audio and video clips for social, and promotion of each episode

Help line up guests, such as collectors, sommeliers, distillers and specialists

CT Firearms Auction support

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Create design, video and social content for CT Firearms Auction as needed

Adapt campaigns and assets to fit that brand and audience

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Follow each social platform's rules on firearms content and advertising, and keep posts compliant

Qualifications

Required

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2+ years in graphic design, video editing and social media management (agency, brand or freelance work all count)

A portfolio showing both design work and edited video, plus social accounts you've grown or managed

A strategic thinker with a track record of concepting and running campaigns that got measurable results

Strong layout, typography and color skills

Solid video editing: pacing, cuts, color correction, audio and captions

Hands-on experience with Instagram, Facebook, TikTok and YouTube, and their analytics tools

Clear, engaging copy writing for captions and short posts

Proficient in Adobe Creative Suite and Microsoft Office, and able to work on both Mac and PC

Comfortable representing the company in person at trade shows and events, and willing to travel

Organized and reliable with deadlines; able to manage several projects at once

Comfort creating content for a firearms auction business is required for the CT Firearms Auction work.

Nice to have

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Knowledge of or passion for rare wines and spirits, or experience in auctions, luxury goods or collectibles

Knowledge of SEO: keywords, optimized web and lot listings, and tracking search traffic

Experience using AI tools for content, such as image and video generation, copywriting and editing workflows

Experience with Klaviyo for email campaigns and automated flows

Podcast production experience (recording, audio editing, publishing on Spotify, Apple Podcasts and YouTube)

Job Description: Graphic Designer & Social Media Specialist Page 3 of 4

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Motion graphics or animation experience

Product photography skills

Experience with paid social ads (Meta Ads Manager, TikTok Ads)

Bachelor's degree in graphic design, marketing, communications or a related field (orequivalent experience)

Tools you'll use:

Computers

Mac and PC

Design

Adobe Creative Suite (Photoshop, Illustrator,InDesign); Canva

Video

Adobe Premiere Pro, After Effects, CapCut (orFinal Cut Pro / DaVinci Resolve); Adobe Audition or Descript for podcast audio

Social

Meta Business Suite, TikTok, YouTube Studio; a scheduler such as Later, Buffer or Hootsuite

Office

Microsoft Office (Word, Excel, PowerPoint,Outlook)

Klaviyo

\nCompany Description

Good Bottle Auctions is an interesting and unique business. We sell collectible Whiskey, Wine, and Spirits at live and online auctions. We hold 12 Auctions per year, and we ship thousands of bottles out to our loyal customers. We are a fast growing company with lots of opportunity in the beverage and auction industry.