WISH Internship - Sales and Marketing

Washington Intern Student Housing (WISH)

Published: 6/14/2022

Job Description

Company Description Washington Intern Student Housing (WISH) is a leading provider of intern housing and residential life services in Washington, D.C., offering students an immersive and supportive internship experience. WISH maintains one of the largest portfolios of fully furnished row houses, townhomes, and apartments in the nation’s capital, with active student communities operating year-round. The organization partners with colleges and universities to provide convenient housing and the Washington Intern Study Experience (WiSE), combining academic credit, internship placements, networking, and community-building. Interns benefit from free weekly activities, speaker events, and tours, as well as access to a national alumni network of more than 30,000 individuals. WISH alumni actively mentor current interns, sharing career guidance and practical insights into living and working in Washington, D.C.

Role Description This is a full-time, on-site Sales and Marketing internship role based in Washington, D.C. Interns support outreach efforts to students, universities, and partner organizations by assisting with sales calls, email campaigns, and follow-up communication. Day-to-day responsibilities include helping respond to housing inquiries, providing prospective residents with information, and contributing to tours or information sessions. Interns also assist with marketing activities such as social media content, event promotion, and distributing materials at networking events and campus visits. The role involves maintaining accurate records in databases or CRM tools, supporting training and orientation sessions for incoming interns, and collaborating with staff to improve the overall intern experience and community engagement.

Responsibilities:

Serve as an initial point of contact for students and prospective residents interested in WISH housing.

Respond to housing inquiries through email, phone, and digital platforms.

Follow up with prospective residents and maintain accurate lead records in HubSpot or other CRM systems.

Assist with housing applications, reservations, and payment follow-ups.

Identify opportunities to increase housing reservations, occupancy, and revenue.

Support the development of sales strategies, promotional campaigns, and referral initiatives.

Monitor housing availability and communicate opportunities to prospective residents.

Assist with preparing sales reports, projections, and performance summaries.

Research potential university, internship, and organizational partnerships.

Create engaging social media content tailored to college students, interns, and academic audiences.

Develop promotional graphics, flyers, videos, reels, and digital marketing materials.

Assist with social media marketing campaigns across Instagram, TikTok, Facebook, LinkedIn, and other platforms.

Capture photos and videos during WISH events, property tours, and student activities.

Develop content highlighting WISH housing options, amenities, resident experiences, and networking opportunities.

Maintain a consistent brand voice and visual identity across digital platforms.

Monitor social media engagement, campaign performance, and audience growth.

Assist with outreach to colleges, universities, internship coordinators, and student organizations.

Maintain and update university, Congressional office, and internship program contact databases.

Support email marketing campaigns and targeted partnership communications.

Prepare presentations, brochures, and promotional materials for prospective partners.

Represent WISH at university events, career fairs, conferences, networking events, and other promotional opportunities.

Assist with organizing, scheduling, and promoting professional development and networking events.

Support student engagement initiatives, speaker events, and educational programming.

Maintain accurate records of prospective residents, applications, leads, and partnership contacts.

Assist with updating housing availability and reservation tracking spreadsheets.

Track referral sources and evaluate the effectiveness of marketing initiatives.

Provide general administrative support to the sales and partnerships team as needed.

Qualifications:

Currently pursuing a degree in Marketing, Business Administration, Communications, Public Relations, Digital Media, or a related field.

Strong written and verbal communication skills.

Creative writing and social media content development abilities.

Familiarity with Instagram, TikTok, Facebook, LinkedIn, and other social media platforms.

Understanding of digital marketing, brand awareness, and audience engagement.

Proficiency in Microsoft Office, particularly Excel, and Google Workspace.

Experience with Canva, graphic design, or video editing is a plus.

Familiarity with CRM platforms such as HubSpot is preferred.

Strong organizational skills, attention to detail, and ability to manage multiple projects.

Comfortable communicating with students, university representatives, and business partners.

Ability to work independently and collaboratively in a fast-paced environment.

Interest in higher education, student housing, internships, entrepreneurship, or real estate is a plus.

What You Will Gain:

Hands-on experience in sales, marketing, and business development.

Exposure to professional partnership development and university relations.

Practical experience with CRM platforms, lead management, and sales reporting.

Opportunities to develop digital marketing campaigns and build a professional portfolio.

Experience creating branded content and managing social media initiatives.

Professional networking and relationship-building opportunities.

Exposure to the operations of a growing student housing organization.

Compensation & Benefits:

Housing provided in Washington, D.C.

Monthly stipend or biweekly compensation.

Professional development and networking opportunities.

Hands-on experience in sales, marketing, and business operations.