Job Description
Job Description
About Morningside Elite Management
For more than 30 years, Morningside Elite Management has been transforming the way senior care is delivered. As one of the only women-owned and operated senior living companies in the country, we have spent three decades earning the trust of residents, families, and the communities we serve.
Today, Morningside proudly operates 11 senior living communities across Maryland, Virginia, and Pennsylvania, providing assisted living, memory care, and respite care. Through trusted partnerships with hospice, home health, rehabilitation, pharmacy, and other healthcare providers, we deliver a comprehensive continuum of support designed to meet each resident's evolving needs while providing greater peace of mind for the individuals and families we serve. Our communities are consistently recognized as "Best Assisted Living" by the people who matter most—our residents and their families. That recognition isn't earned through marketing; it's earned through the relationships we build and the care we provide every day.
At Morningside, our culture is the foundation of everything we do. We Build Trust, Lead by Example, Offer Compassion, Operate with Excellence, and Make Memories in every interaction. These values guide how we care for residents, support families, and work together as a team.
"We're with you" is more than a promise, it's our commitment. When families are navigating the challenges of caring for an aging loved one, we provide guidance, proactive communication, and personalized support every step of the way. Our goal is to create communities where residents experience purpose, connection, dignity, and joy, surrounded by meaningful relationships, engaging experiences, and a place they are proud to call home.
These are not aspirational statements, they are the standard we hold ourselves to every day, with every resident, family member, and team member we serve. We bring the fun to senior living and we take the work seriously. If you're a leader who believes both are possible at the same time, we want to meet you.
Position Summary
The Director of Life Enrichment leads person-centered programming that helps every Assisted Living, Personal Care, and Memory Care resident stay connected, engaged, and fulfilled. Drawing on each resident's life story, interests, and abilities, the Director builds programming that supports social, emotional, cognitive, physical, creative, and spiritual well-being; leads and develops the Life Enrichment team; and partners with the Memory Care Director and the marketing team to create an experience residents love and families recommend.
Key Responsibilities
1. Program Leadership & Resident Engagement
● Provides leadership and oversight of all day-to-day programming for residents in Assisted Living/Personal Care and Memory Care.
● Designs a monthly life enrichment calendar balanced across the social, emotional, cognitive, physical, creative, and spiritual dimensions of wellness, including evening and weekend programming.
● Collaborates with the Memory Care Director to design and deliver elevated, purposeful monthly programming that supports whole-person wellness for residents living with dementia.
● Maintains deep knowledge of each resident — drawing on life story information, interests, and abilities — to ensure individualized engagement, and tracks participation so no resident is left out.
● Builds variety into the calendar with outings, entertainers, speakers, and community partnerships that bring the outside world in; drives the company vehicle for outings as needed.
● Conducts daily rounds of activity spaces to ensure safety and first-impression standards are met.
● Drives a culture of excellence that results in high levels of resident and family satisfaction with activities and programming.
2. Team Leadership & Development
● Leads, coaches, and supervises Life Enrichment staff to ensure meaningful engagement and overall quality of life, including participating in hiring, scheduling, and performance evaluations.
● Ensures all team members are fully informed of resident needs and trained in best practices in Life Enrichment and Memory Care.
● Recruits, trains, and coordinates volunteers to expand programming and strengthen community connections.
● Holds the team to consistently meet or exceed established policies, procedures, regulatory practices, and all state and federal requirements.
● Partners with administration to support the development and implementation of departmental policies and operational standards.
● Stays current on advancements and best practices in programming and engagement through ongoing education, training, and professional development.
3. Community Growth & Operations
● Supports community growth and occupancy by partnering with the marketing team on tours, referrals, move-in readiness, and a strong first 30-day experience for new residents, in accordance with BLOOM standards.
● Keeps families connected and showcases programming through the monthly calendar, newsletter, photos, and social media updates.
● Actively participates in key community meetings, including daily stand-up, one-to-one meetings with the Executive Director, family care meetings, Resident Council, Family Council (as requested), and regional and corporate visits.
● Maintains department budgeting standards and manages program supply ordering.
● Upholds company BLOOM standards for the Life Enrichment department.
● Represents Life Enrichment leadership at after-hours events and community functions as needed, and participates in the rotating weekend Manager on Duty schedule.
● Performs additional responsibilities as assigned to support the success of the community.
What We're Looking For
We're looking for a creative, energetic leader with a caring, compassionate heart for older adults, someone who can turn a calendar into a community and bring out the best in residents and team members alike.
Education & Experience
● Minimum of two (2) years of supervisory/management experience in memory care or assisted living environments; previous activities experience required.
● Bachelor's degree in therapeutic recreation, gerontology, social work, art, music, or a related field preferred.
● Training in and understanding of the dementia disease process.
● Current CPR and First Aid certifications, or willingness to obtain pursuant to state regulations.
● Valid driver's license with an insurable driving record.
● Must meet all health requirements, including TB testing (where required), and pass background checks.
Skills & Competencies
● A caring and compassionate attitude and genuine concern for residents.
● Creativity and strong teamwork skills, with the ability to lead engaging programs for groups of all sizes and ability levels.
● Excellent communication and relationship-building skills with residents, families, and colleagues.
● Computer proficiency with basic office programs and online planning tools; comfort with social media and creating calendars and newsletters.
● Flexibility to work weekends and after-hours events as needed.
Physical Demands
● Ability to exert up to 40 pounds of force occasionally and/or occasionally lift, carry, push, or move objects, including the human body.
● Frequent walking, standing, bending, stooping, and squatting.
Benefits & Perks
● Salary range: $48,000 – $70,000 per year.
● Medical, dental, and vision insurance.
● 401(k) with Safe Harbor match: 100% match on the first 3% you contribute, plus 50% match on the next 2–5%.
● Paid time off: 10 days in your first year (full-time), 6 days (part-time).
● Holiday pay.
● Tuition reimbursement.
● Employer-paid life and AD&D insurance.
● Optional supplemental insurance.
Ready to bring your talents to Morningside Elite Management? We'd love to meet you.