Job Description
About the Role
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Branded Cities is hiring a Programmatic Operations Specialist to run the day-to-day operations behind our programmatic sales. You'll make sure our supply flows cleanly from CMS to SSP to DSP, keep deals set up and delivering, and give Sales a reliable partner on everything programmatic.
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You'll succeed in this role if you can:
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- Keep programmatic supply accurately configured, available, and performing
- Diagnose and resolve delivery and platform issues quickly
- Turn Sales requests into live, well-built deals
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Key Responsibilities
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Programmatic Operations
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- Serve as the Operations team's primary point of contact for programmatic activity
- Manage and optimize supply across SSPs, including Vistar, Hivestack, Broadsign Reach, and Place Exchange
- Make sure CMS-to-SSP configuration is correct, including device IDs, resolutions, player mapping, and inventory alignment
- Monitor bid requests, fill rates, inventory availability, and delivery
- Adjust share of voice (SOV) and yield settings to match supply with demand
- Set up and manage Programmatic Guaranteed (PG) and private marketplace (PMP) deals, including deal IDs, creative updates, and pacing
- Troubleshoot creative rendering issues, SSP/DSP discrepancies, and pacing problems
- Manage SSP partner relationships: open and track support tickets, run troubleshooting calls, and see platform bugs through to resolution
- Help evaluate and onboard new demand partners and integrations
- Produce programmatic reporting and recommend optimizations
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Sales Support
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- Run programmatic avails checks and give Sales quick turnaround on feasibility
- Support deal strategy, inventory packaging, and programmatic proposals
- Troubleshoot deals directly with buyers and their DSPs, such as The Trade Desk, DV360, and Amazon DSP
- Join client and agency calls when programmatic expertise is needed
- Keep Sales up to date on platform changes and programmatic best practices
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Campaign Execution
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- Validate creative assets against technical specs before launch
- Monitor programmatic-enabled screens for delivery anomalies or outages, and escalate player issues to Digital Operations
- Support proof of performance and delivery reporting for internal teams and clients
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Qualifications
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Required
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- 2–4 years' experience in programmatic ad operations, DOOH operations, or digital ad tech
- Working knowledge of the SSP/DSP ecosystem and programmatic workflows
- Hands-on experience with PG and PMP deal setup and troubleshooting
- Strong organizational skills and comfort juggling multiple priorities in a fast-paced environment
- Clear communication with both technical and non-technical colleagues
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Preferred
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- Experience with Broadsign, Vistar, Hivestack, or Place Exchange
- Familiarity with DOOH content management systems such as Broadsign Control
- Understanding of HTML5 creative and digital asset specs
- Experience analyzing performance data and turning it into recommendations
- Background in OOH or DOOH media
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Tools
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- DOOH CMS platforms such as Broadsign Control
- SSP and DSP platforms
- Microsoft 365 (Excel, Outlook, Teams)
- Reporting and monitoring tools
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What Success Looks Like
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- Programmatic supply is correctly configured, available, and filling
- Deals are set up quickly and accurately, and Sales knows what to expect on turnaround
- Delivery and platform issues are caught and resolved before they affect campaigns or revenue
- Sales treats this role as a trusted partner on programmatic deals
- Programmatic revenue and yield grow quarter over quarter
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