Job Description
Event Marketer is hiring a Sales Director to build and own revenue from our marketing services and media business: research, custom content, content syndication and thought leadership packages. You’ll win new logos, grow existing accounts and run a predictable, well-governed pipeline.
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You’ll sell to senior marketing and experiential leaders at brands and agencies, turning Event Marketer’s audience, data and editorial credibility into measurable programs that generate leads, authority and pipeline. You’ll report to the Chief Revenue Officer.
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What you’ll do
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Own revenue
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- Carry an annual quota for marketing services and media revenue, covering new logo, renewal and expansion targets
- Build and maintain pipeline at 3x+ quota coverage, with disciplined CRM hygiene and accurate biweekly forecasts
- Develop account plans for priority brands and agencies, including those not currently spending with us
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Sell across four product lines
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- Research: proprietary and sponsored studies, surveys and benchmark reports
- Custom content: branded editorial, white papers, webinars, video and event-linked programs
- Content syndication: lead generation programs built on defined audience, volume and qualification criteria
- Thought leadership: multi-quarter executive visibility programs across research, editorial, speaking, events and digital
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Design integrated programs
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- Translate buyer goals (pipeline, awareness, authority, event traffic) into integrated programs rather than single placements
- Protect editorial independence and clear labeling on all sponsored and custom content
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Lead the client relationship
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- Run discovery and executive presentations with CMOs, VPs of Marketing, Heads of Experiential and agency principals
- Own the relationship through delivery, including performance reporting, renewals and upsell
- Partner with production so programs deliver on committed outcomes
- Contribute to pricing, packaging, collateral and case studies, and share market and competitive insight with leadership
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What you bring
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- 8+ years in B2B media, marketing services, events or agency sales, including 3+ years selling custom content, research, lead generation or sponsorship programs
- A documented record of meeting or exceeding $1M+ annual quota, with new logo wins and multi-year account growth
- Experience selling high five- and six-figure, multi-component programs to marketing executives through a consultative process
- Working knowledge of how marketers measure content performance: lead quality, MQL/SQL conversion, cost per lead, pipeline influence and attribution
- Proficiency with a CRM (Salesforce preferred) and structured forecasting
- Strong written, verbal and executive presentation skills
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What success looks like
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Hitting bookings and new logo targets, maintaining healthy pipeline coverage, moving clients from single-unit buys to integrated programs, growing renewals and expansion, protecting margin on services, and forecasting accurately.
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About Event Marketer
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Since 2002, Event Marketer has been a trusted source of content for experiential and event marketers, serving senior brand-side decision-makers and agency leaders. Our portfolio includes Event Marketer magazine, the Event Peeps Podcast, the Experiential Marketing Summit, and recognition programs such as the Agency ForumEx Awards, Experience Design Awards, IT List and Fab 50.
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About Access Intelligence
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Access Intelligence is a privately owned B2B media, information and events company headquartered in Rockville, MD, with offices in the Washington, DC area, New York and Houston. Its brands deliver business intelligence and integrated marketing solutions to professionals across a range of industries, including marketing, media, PR, healthcare, defense and energy. Within marketing, Event Marketer sits alongside brands such as Chief Marketer, AdExchanger, PR News and more, connecting a network that reaches over a million professionals.
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Our People Are Our Strength
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At Access Intelligence, we create exceptional experiences that ignite connection and commerce. We know that the more diverse and inclusive our staff and leadership teams are, the better we will be able to create these experiences for our customers. We have a strong commitment to improve diversity, equity and inclusion at our company. We embrace and encourage our employees’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics such as personality and personal interests that make our employees unique.
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Our commitment extends to how we approach our events and content. We can’t wait to see how our renewed focus on diversity, equity and inclusion will enhance your experience with us.
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