Job Description
Overview
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As a Content Marketing Intern, you will be an integral part of building our marketing content strategy, helping us bridge the gap between product engineering and strategic market positioning. You will leave with a portfolio of professional white papers, sales collateral, and research insights that demonstrate your command of technical writing and data-driven content optimization.
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What You’ll Be Doing
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- Competitor Research: Conduct gap analyses to identify what our competitors are missing and how we can position our content to win.
- Content Creation: Research and draft professional white papers, industry specific product sheets, deep-dive blog posts, and social media posts.
- Market Research: Use Lusha (B2B data intelligence platform) and other research tools to build email lists within specific industry verticals for email campaigns.
- Email Campaigns: Design and deploy automated drip sequences and webinar invitation funnels that speak directly to customer pain points.
- Data Analysis: Analyze data from email and social media campaigns and develop recommendations based on findings.
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What You’ll Learn
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- B2B Go-to-Market Strategy: Learn how to identify pain points and position products as the ultimate solution.
- Market Research: Master Lusha to find the right people and automation tools to reach them at scale.
- Technical Writing: Develop a portfolio of corporate marketing assets including white papers and sales collateral.
- Generative Engine Optimization: Learn best practices for optimizing content for LLMs
- Market Analysis: Learn to deconstruct competitor strategies and adopt new ideas based on analysis.
- Corporate Digital Literacy: Learn how to use Google Work Space in a corporate setting (Sheets, Docs, Gemini, Drive, etc)
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Qualifications
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- Completed at least 2 years of relevant coursework
- Majors: Marketing, Communication, Business
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About Bassetti Group:
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For more than 30 years, Bassetti Group has helped leading companies turn technical expertise into a lasting competitive advantage. Through our modular, configurable, and no-code platform TEEXMA, we support digital transformation strategies that deliver real results: faster innovation, lower costs, reduced risk, better quality, and increased performance. Unlike rigid point solutions, TEEXMA’s “one technology, multiple solutions” offers flexibility, allowing customers to implement exactly what they need, when they need it, giving them the ability to evolve, innovate, and stay ahead.
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As both the developer and integrator of TEEXMA, Bassetti combines industry insights with domain expertise to deliver end-to-end solutions that work. With a global team of over 500 people across 20 offices in 7 countries, we are a trusted partner of companies worldwide looking to build strategic partnerships that improve the way they leverage technical expertise and equip the next generation of technical leaders with the capabilities to transform industry worldwide.
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