Job Description
Job Description
Join a dynamic team leading the future of technical innovation as their new Marketing Director! If you're passionate about shaping compelling brand stories, driving growth, and building high-performing teams in a collaborative environment, this is your opportunity to make a meaningful impact.
Our client is seeking an experienced Marketing Director to spearhead their marketing, communications, branding, and market development efforts. This strategic role offers a chance to influence the company’s growth trajectory while partnering with executive leadership to elevate our market presence. You'll lead a talented team, manage budgets, and develop innovative strategies that showcase our technical expertise to new and existing clients.
Key Responsibilities
- Develop and drive a company-wide marketing and branding strategy aligned with our goals.
- Collaborate with leadership to identify growth opportunities, target markets, and service positioning.
- Lead market research, competitive intelligence, and emerging industry trends to inform marketing investments.
- Build, lead, and develop the marketing team, fostering a culture of innovation, collaboration, and inclusion.
- Support business development by creating integrated marketing plans for lab services, technical consulting, and emerging sectors.
- Oversee digital presence, including social media, website content, and public relations, ensuring high-quality, consistent messaging.
- Manage annual marketing budgets, track performance metrics, and optimize programs to maximize ROI.
- Partner with internal teams and external vendors to execute campaigns and ensure strategic alignment across functions.
Must-Have
- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- 10+ years of progressive marketing, communications, or related experience.
- At least 5 years of leadership experience managing marketing professionals and cross-functional teams.
- Proven ability to execute marketing strategies tied to measurable business objectives, including brand management, digital marketing, and CRM (Salesforce and HubSpot experience preferred).
- Strong leadership, communication, and collaboration skills.
- Ability to travel nationally, up to 25% as needed.
Nice-to-Have
- Master’s degree in Business Administration or Marketing.
- Professional certifications in marketing, digital marketing, CRM, analytics, or project management.
If you're ready to lead innovative marketing initiatives with a forward-thinking team, apply now and help shape the future!