Part-Time Digital Marketing & Creative Manager | Luxury Real Estate

Published: 6/14/2022

Job Description

About the Opportunity

The Bill & Bryan Team at Douglas Elliman is seeking a creative, versatile, and results-driven marketing professional to join our luxury real estate team in Miami Beach.

This is a part-time opportunity offering scheduling flexibility, ideal for a marketing professional looking for a consistent role while maintaining other projects or commitments. While we're flexible on how the 20-24 hours per week are structured, working in person at our Miami Beach office is an important part of the role.

We're looking for someone who can bring fresh ideas and a strategic approach to growing our brand and business through social media, targeted digital advertising, and engaging content. The ideal candidate understands how to build an online presence, reach the right audiences, generate leads, and turn creative marketing initiatives into measurable results.

This role combines digital marketing strategy, social media management, paid advertising, content creation, creative direction, and day-to-day marketing coordination. We're looking for someone who is both creative and proactive, with a strong design eye and the ability to take ownership of marketing initiatives from concept through execution.

Key Responsibilities

· Social Media Strategy & Growth: Develop strategies to grow our audience, increase engagement, strengthen brand visibility, and attract buyers and sellers.

· Digital Advertising & Lead Generation: Manage targeted campaigns across Instagram, Facebook, and Google to generate qualified leads and drive business growth.

· Creative Direction & Design: Maintain a cohesive, elevated brand aesthetic across all marketing materials and digital platforms.

· Email Marketing: Oversee the content, design, and distribution of our monthly newsletter.

· Listing Marketing: Create and execute marketing campaigns for property launches across digital, social, and print channels.

· PR & Brand Exposure: Identify media, partnership, and promotional opportunities to expand our presence in the luxury market.

· Marketing Coordination & Analytics: Coordinate creative vendors, manage timelines, and track campaign performance.

Qualifications & Ideal Candidate

Experience in digital marketing, social media strategy, content creation, and brand development.
Hands-on experience with Meta Ads (Facebook and Instagram), Google Ads, audience targeting, and paid digital campaigns.
Understanding of lead generation strategies, campaign analytics, and performance optimization.
Strong visual design sensibility with an appreciation for sophisticated, luxury-focused branding.
Excellent copywriting, communication, and organizational skills.
Proficiency with marketing and creative tools such as Adobe Creative Suite, Meta Business Suite, and email marketing platforms.
Comfortable balancing hands-on creative work with coordinating outside resources.
Experience in luxury real estate, hospitality, lifestyle, or another luxury-focused industry is a plus.

We're not expecting one person to do everything. We work with outside designers, photographers, videographers, and specialized creative resources. We're primarily looking for someone who can bring strategic thinking and fresh ideas to the table, lead our marketing efforts, and ensure campaigns are executed effectively while maintaining our brand standards.

Schedule & Work Environment

This is a part-time, in-office position requiring approximately 20-24 hours per week at our Miami Beach office, with occasional visits to properties for content creation and photo/video shoots.

We offer flexibility in scheduling and are looking for someone who can establish a consistent weekly presence and collaborate closely with our team.

While our immediate need is part-time, there may be an opportunity for the role to grow over time.

Compensation is negotiable based on experience, qualifications, and the working arrangement.

How to Apply

If you're a creative, strategic, and resourceful marketing professional who enjoys building brands and driving business growth, we'd love to hear from you!

Please submit your resume, portfolio or examples of previous work, and a brief introduction outlining your relevant experience and availability. You're also welcome to share your preferred compensation range.

We'd especially love to see examples of social media campaigns, digital advertising, luxury branding, or other marketing initiatives you've helped develop, manage, or grow.