Job Description
Vice President, Music Partnerships
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SEEN Media Group | New York City
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Full-Time | Hybrid | Senior Leadership
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About SEEN
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SEEN puts music at the center of urban culture.
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Our work lives in the neighborhoods that shape culture, where artists find their audiences, music movements take hold, and the next generation of influential voices emerges.
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As a leading independent out-of-home media company, SEEN works with some of the world's most recognized artists, record labels, entertainment companies, and brands to create high-impact advertising campaigns in the physical world. From premium billboards and street-level wild posting to large-scale hand-painted murals and experiential activations, we transform cities into powerful platforms for music, connecting artists and their work with audiences in the places where culture happens.
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With an established national media network and an entrepreneurial approach to business, SEEN is uniquely positioned to support the music industry's most ambitious campaigns, from emerging artist launches to global album releases and major tours.
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As we continue to expand our presence within the music industry, we're looking for an accomplished executive to lead the next phase of growth.
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The Opportunity
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We are seeking a Vice President of Music Partnerships to lead and expand SEEN's music division.
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This is a senior, highly sales-driven leadership opportunity for an established music industry professional with significant experience working within major record labels, artist management companies, or other influential organizations across the music business.
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The ideal candidate brings an extensive network of senior-level relationships throughout the music industry, a deep understanding of how labels and artist teams develop and execute marketing campaigns, and a demonstrated ability to translate those relationships into meaningful commercial opportunities.
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This individual will take ownership of SEEN's music business, driving revenue, developing strategic partnerships, expanding our client relationships, and building a high-performing team as the division grows.
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This is not a traditional marketing or brand partnerships position. It is a commercial leadership role for someone who knows the music industry exceptionally well, understands how marketing budgets are allocated, and has the relationships and business development experience to generate substantial revenue.
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Reporting directly to executive leadership, the Vice President will have meaningful autonomy and influence in shaping the future of SEEN's music division.
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Key Responsibilities
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Business Development & Revenue Growth
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- Lead the commercial growth of SEEN's music division, with direct accountability for revenue generation, new business acquisition, and profitability.
- Leverage established relationships across major and independent record labels, artist management companies, entertainment agencies, and music organizations to develop new business.
- Build and maintain a substantial pipeline of opportunities across album releases, artist campaigns, tours, festivals, and major music events.
- Identify and pursue high-value partnerships with senior marketing executives, label leadership, artist managers, and other key decision-makers.
- Lead client presentations, commercial negotiations, and the development of strategic proposals.
- Expand existing relationships into long-term, recurring, and multi-market business.
- Establish and consistently deliver against ambitious revenue targets.
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Music Industry Relationships & Strategy
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- Serve as SEEN's senior representative within the music industry, developing meaningful relationships with influential executives and decision-makers.
- Maintain a deep understanding of the major and independent label landscape, including marketing structures, promotional budgets, release strategies, and purchasing decisions.
- Identify opportunities around major album launches, emerging artists, catalog anniversaries, tours, festivals, and cultural moments.
- Anticipate changes in music marketing and identify new opportunities for outdoor media to play a greater role in artist promotion.
- Position SEEN as a preferred media partner for record labels, management companies, and artist teams.
- Represent the company at industry events, concerts, showcases, conferences, and executive meetings.
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Division Leadership & Development
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- Develop and execute a comprehensive growth strategy for SEEN's music division.
- Build, mentor, and lead a team of music-focused sales professionals as the business expands.
- Establish sales objectives, performance expectations, and a disciplined approach to pipeline management.
- Work closely with SEEN's executive leadership to identify opportunities for investment, expansion, and new revenue streams.
- Collaborate with the company's national sales, creative, production, and operations teams to deliver exceptional client campaigns.
- Contribute to the broader commercial strategy and long-term growth of SEEN Media Group.
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Campaign Development & Client Partnerships
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- Work directly with label executives and artist teams to understand their marketing objectives, release schedules, and promotional strategies.
- Develop compelling outdoor advertising solutions utilizing SEEN's national network of billboards, wild posting, hand-painted murals, and experiential media.
- Collaborate with internal teams to create distinctive, culturally relevant campaigns that align with each artist's identity and audience.
- Oversee key client relationships from initial business development through campaign execution.
- Identify opportunities to create larger, integrated campaigns spanning multiple markets and media formats.
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Qualifications & Experience
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- 10+ years of significant professional experience within the music industry, ideally including senior-level experience at a major record label such as Universal Music Group, Sony Music Entertainment, or Warner Music Group.
- Extensive, established relationships with senior executives across major and independent record labels, artist management companies, and the broader music industry.
- Strong understanding of label marketing operations, artist development, release campaigns, promotional budgets, and the decision-making process behind major marketing investments.
- Demonstrated success in business development, revenue generation, commercial partnerships, or senior-level client relationship management.
- Experience leading teams, developing business strategies, and managing revenue targets.
- Ability to engage confidently with senior label executives, artist managers, and other influential industry stakeholders.
- Strong commercial instincts, exceptional communication skills, and proven negotiation abilities.
- Entrepreneurial mindset with the ability to operate independently, identify opportunities, and execute effectively.
- Deep understanding of contemporary music culture, emerging artists, and the evolving relationship between music, media, and audiences.
- Experience in out-of-home advertising, media sales, or experiential marketing is beneficial but not required.
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Who We're Looking For
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We're looking for someone who has spent years building genuine relationships within the music business and understands the industry from the inside.
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Someone who knows the executives responsible for major marketing decisions, understands how campaigns are developed and funded, and recognizes the commercial opportunities that exist across the industry's release calendar.
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You may currently hold a senior position at a major record label, artist management company, or music-focused marketing organization and be interested in applying your experience and relationships in a more entrepreneurial environment.
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You should be equally comfortable developing a divisional growth strategy, sitting across from a major label executive, negotiating a significant commercial agreement, and mentoring a growing team.
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Most importantly, you should be motivated by the opportunity to build a substantial business, generate revenue, and play a defining role in SEEN's continued expansion within the music industry.
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What Success Looks Like
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- SEEN becomes a preferred outdoor media partner for leading record labels, artist management companies, and entertainment organizations.
- The music division delivers consistent, measurable revenue growth.
- Existing industry relationships translate into significant new business and long-term partnerships.
- A strong, high-performing team is established to support continued expansion.
- SEEN develops a larger and more influential presence across the national music industry.
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Why SEEN
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This is an opportunity to take a leadership position within a growing, independent media company and have a direct impact on the development of an important business division.
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Unlike more traditional corporate environments, SEEN offers the flexibility, entrepreneurial culture, and executive-level access to move quickly, develop new ideas, and build something meaningful.
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The right individual will have the opportunity to shape the division's strategy, influence hiring decisions, establish key industry partnerships, and participate directly in the commercial success of the business.
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Compensation & Benefits
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Competitive executive-level base salary, with a performance-driven incentive structure tied to revenue generation and divisional growth.
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Benefits include:
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- 401(k) with company matching
- Health and dental insurance
- Life insurance
- Health Savings Account (HSA)
- Paid time off
- Professional growth and leadership opportunities
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Location: New York City
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Work Arrangement: Hybrid
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Employment Type: Full-Time
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Interested in leading the next chapter of SEEN's music business?
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We're looking for an established music industry leader with the relationships, commercial experience, and ambition to build a significant business within one of the country's leading independent outdoor media companies.