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Paid Social Media Buyer

PublishedPublished: 6/14/2022

Job Description


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Position Description

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Leading international media buying company is hiring a Paid Social Buyer to buy and manage client media investments across major social platforms including Meta, TikTok, Reddit, Pinterest, Snapchat and others. The ideal candidate brings a strong foundation in media buying, reporting, and analytics, thrives in a fast-paced environment, and is detail oriented. This is an executional role within the Ad Platforms team, reporting to the Paid Social Manager.

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Responsibilities

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• Build and manage full funnel campaigns across the various social platforms.

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• Optimize campaigns against performance goals and KPIs

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• Analyze campaign data to assist in developing strategy to scale spend while improving performance

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• Partner cross-functionally with strategy, planning, measurement, and Ad Ops) to align on campaign goals and unique account needs

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• Join client meetings to represent company's social capabilities and value

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• Monitor key metrics and adjust strategy in real time as needed

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• Compile and analyze performance data, identify trends, and proactively bring recommendations to both clients and internal teams

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• Stay ahead of the latest platform updates, trends, and best practices in social media

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Skills and Qualifications

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• Bachelor's degree required

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• 2-4 years of experience in paid social media, agency or client-side

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• Highly organized with strong project management skills; able to manage multiple projects and reprioritize as needs shift

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• Strong communication skills, comfortable engaging both internally and with external clients

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• Ability to analyze social media metrics and recommend optimizations that drive performance

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• Strong understanding of platform algorithms, optimization levers, and ad products

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• Analytical mindset with a focus on media performance and results

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• Experience compiling client-facing deliverables

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• Intermediate Excel and AI tool proficiency

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