Job Description
Social Media & Marketing Specialist
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Remote (US) | 12-month contract, rolling extension | Full-time
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The role
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The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events, and your work will directly drive enrollments in our programs. Your analytical skills will assist you as you monitor and report on the success of your marketing efforts.
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You’ll also run our social media and create the content yourself, working directly with world-class faculty to bring their ideas to a global audience of executives, managers, and government leaders. You’ll report to our Managing Director.
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Marketing responsibilities
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- Strengthen our relationship with clients and company partnerships
- Plan and execute campaigns and events, including our international expos
- Track, analyze, and report the success of those campaigns and events
- Create online and offline marketing content
- Create marketing content and campaigns that convert interest into enrollments, from first click to sign-up
- Plan and run paid campaigns (LinkedIn Ads, Meta) against clear cost-per-lead and cost-per-enrollment targets
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Social media and content responsibilities
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- Run our social media channels and content calendar across LinkedIn (our primary channel), YouTube, Instagram, and X
- Create short-form video, graphics, carousels, and copy, using our faculty’s studio footage and live sessions as raw material
- Brief, contract, and manage freelance video editors, motion designers, and graphic designers for larger productions, keeping quality, brand consistency, and budget on track
- Manage our faculty’s content approvals and amplify their thought leadership, including turning long-form video into clips, quotes, and posts
- Engage our community: respond to comments and messages, and build relationships with relevant voices in AI, leadership, and executive education
- Drive qualified leads to our free assessment and course pages, and report weekly on reach, engagement, leads, and enrollments
- Keep our brand voice consistent and our visual identity sharp across everything we publish
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Qualifications
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- 2+ years of marketing experience
- BS/BA in Marketing or a related field of study
- Excellent writing and communication skills
- A portfolio that shows strong video editing, design, and copywriting
- Experience with LinkedIn, organic and paid, and growing B2B or professional audiences
- Hands-on with tools such as CapCut or Premiere, Canva or Adobe, a scheduling platform, and LinkedIn Campaign Manager
- Comfortable with data: you can set up tracking, read a dashboard, and explain what moved the numbers
- Fluent with AI tools in your own workflow, and genuinely interested in how AI is changing work
- Self-directed and organized; you’ll be working with a small, fast-moving team across US, Europe, and Australian time zones
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Nice to have
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- Experience briefing and managing freelance creatives, such as video editors, motion designers, or graphic designers
- Experience in executive education, edtech, professional services, or a thought-leadership brand
- Experience working with academics, authors, or public speakers
- Email marketing and basic CRM or marketing automation skills
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Terms
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- 12-month full-time contract with rolling extension, based on performance and mutual fit
- Fully remote within the US, with some overlap with Australian business hours (early morning US time) a few days a week
- Performance bonus tied to enrollment targets
- Optional international travel to our expos, with costs covered
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How to apply
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Apply through LinkedIn with your resume. If you’re shortlisted, we’ll ask for a link to your portfolio or the social accounts you’ve grown, and you may be invited to complete a short AI-led interview through LinkedIn before a virtual interview with our team.