Job Description
Job Description
Director of Marketing
Company Overview
Our client is radically simplifying the use of cells and their exosomes to accelerate the commercialization of advanced therapies. Their portfolio of human primary cells, engineered cell lines, and cell and exosome media is backed by scalable bioprocesses and available in both RUO grade for development activities and GMP grade for clinical manufacturing. Paired with process development and analytical services, our client lets advanced therapy development teams focus on their unique goals instead of reinventing raw materials and process development. Our client's products are cited in more than 500 peer-reviewed publications, supported by FDA Master Files, used globally in clinical trials, and have served 1000+ partners worldwide.
We do not compromise on quality, innovation, or product performance. We believe in hiring and developing the best talent available within the industry. The pace is fast, the work is stimulating, and ultimate performance is expected of each team member. Working at our client's company is not for everyone. It is essential to have genuine passion and commitment for the commercial translation of Advanced Therapy products, as well as an appreciation for a small company environment. It is our belief that these characteristics are necessary to attain personal fulfillment and success at our client. The development of a positive, collaborative, solution-focused, and high-performing culture is of the utmost importance to our client's team.
The Role
We are looking for a highly motivated, strategic, and hands-on marketing leader to join our client as Director of Marketing. The position will report directly to the Chief Business Officer and will own both product management and product marketing, including collaboration with product development teams on new products, brand strategy, demand generation, and product marketing for our client’s portfolio of cell and exosome bioprocessing products and services. The role will be responsible for building a scalable marketing function that fuels pipeline growth, sharpens our client’s positioning in the advanced therapy tooling space, and ensures their commercial and technical teams have the content and market insight they need to win.
As Director of Marketing, you will be expected to combine strong strategic thinking with the ability to execute at a tactical level in a fast-paced environment. You will possess outstanding communication skills, a data-driven approach to marketing performance, and a collaborative style that spans sales, R&D, operations, and executive leadership.
Primary Responsibilities
Brand & Positioning
● Own our client’s brand identity, voice, and market positioning across all customer touchpoints, ensuring consistency across web, digital, and print
● Translate the company’s technical differentiation into clear, compelling messaging for all audiences
● Monitor the competitive landscape and market trends to sharpen positioning and identify new opportunities
● Increase corporate visibility through participation in industry-specific associations, conferences, and speaking opportunities
Demand Generation & Digital Marketing
● Build and execute integrated demand generation programs across digital, content, email, and paid channels to drive qualified pipeline for the sales team
● Own the website, SEO/SEM, and marketing automation/CRM systems to optimize lead capture, nurture, and conversion
● Define and track marketing KPIs, including pipeline contribution, campaign ROI, and customer acquisition cost, and report results to leadership
● Manage trade show strategy, sponsorships, and other field marketing programs that support global commercial goals
Content & Product Marketing
● Lead development of scientific and commercial content, including case studies, application notes, webinars, and sales collateral, in partnership with R&D and product management
● Collaborate with product management and technical teams to translate product roadmaps into go-to-market plans and launch strategies for new products and services
● Support customer retention and expansion by developing programs that maximize customer lifetime value and strengthen our client’s voice-of-customer feedback loop
● Ensure marketing materials remain accurate and current as products, capabilities, and the competitive landscape evolve
Team & Budget Leadership
● Build, mentor, and manage a high-performing marketing team, including internal hires and agency/vendor partners
● Own the marketing budget, allocating spend across brand, digital, content, and events to maximize return on investment
● Participate in routine cross-functional meetings to align marketing priorities with sales, product, and executive leadership
● Competently manage multiple complex projects within the same timeframe and deliver on tight turnaround times
Desired Skills/Qualifications
● Bachelor’s degree in marketing, business, or life sciences; MBA or MS/Ph.D. in a life sciences field is a plus
● 5-10+ years of progressive marketing experience, including 3+ years in a leadership role, ideally within life sciences, biotech, or bioprocessing
● Proven track record building and executing brand, demand generation, and product marketing programs
● Working knowledge of upstream and downstream bioprocessing techniques, including knowledge of 3D bioprocessing
● Expertise around hMSC’s, genetic engineering, and extracellular vesicles preferred
● Understanding of therapeutic product development, including clinical trial progression, and associated regulatory, product, and manufacturing requirements
● Hands-on experience with marketing automation and CRM platforms, website/CMS platforms, and digital analytics tools
● Data-driven approach to measuring marketing effectiveness, with the ability to tie programs to pipeline and revenue outcomes
● Sound business acumen with the ability to prioritize projects
● Self-starter mindset, action-oriented, and takes ownership of responsibilities to ensure success
● Strong communication and interpersonal skills, with experience communicating at the executive level
● Conduct business with integrity and deliver win-win scenarios to foster long-term partnerships
● Strong oral and written presentation skills
● Candidate must be eligible to work in the U.S and the role is preferred in-office vs. remote.