Job Description
Description
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Hybrid 2 to 3 days onsite per week in New York, NY
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Our client seeks a Sr. Specialist, CTV Paid Media to plan, buy, execute, and optimize OTT/CTV paid media campaigns across device partners for subscriber growth. The role will manage budgets, tracking, and reporting, monitor partner performance against KPIs, ensure attribution readiness, and partner closely with cross-functional teams to drive measurable outcomes and identify opportunities to improve CTV measurement and performance.
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Due to client requirements, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.
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Rate: $43.00 to $46.00/hr. w2
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Responsibilities
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- Execute and optimize CTV paid media campaigns focused on subscriber acquisition and retention.
- Plan, buy, and manage OTT/CTV campaigns across partners.
- Manage campaign budgets, reconciliation, media plan changes, tracking, and reporting.
- Monitor partner performance against KPIs and provide weekly insights.
- Ensure campaigns are properly tracked for attribution.
- Collaborate with programmatic, testing, strategy, and creative teams.
- Identify new opportunities and improve CTV measurement and performance.
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Experience Requirements
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- 3+ years of digital media planning and performance media buying experience.
- Hands-on performance marketing experience optimizing toward conversion, CPA, ROAS, or similar lower-funnel KPIs.
- Strong understanding of media planning and digital media.
- OTT/CTV experience preferred.
- Experience with analytics and reporting tools such as Google Analytics or Adobe.
- Conversion tracking and attribution experience; familiarity with tools such as Kochava preferred.
- MMM attribution and paid media testing experience are pluses.
- Strong Excel and data analysis skills.
- Sports knowledge or interest is a plus.
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Education Requirements
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- College degree or equivalent applicable experience.
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