Job Description
Job Description
Job Description: Director of Digital
Location: Remote
Reports to: VP, Marketing
Salary Range: $135,000 - $155,000, Commensurate with Experience
This position is full-time and primarily remote, with a minimum of 30% travel to our Corporate Headquarters in the Fulton Market area of Chicago, IL. as well as other business initiatives.
About Alma Lasers
Alma, a Sisram Medical company, is a global leader in medical-aesthetic technologies with over 25 years of experience in energy-based devices (EBD). Operating in more than 100 countries worldwide, Alma combines advanced technology, clinical expertise, and a holistic approach to aesthetic and wellness care.
In the U.S., Alma Lasers is one of the most trusted brands among physicians, clinics, and consumers—delivering innovative, science-based solutions for skin rejuvenation, body contouring, hair removal, and other aesthetic applications.
Position Summary
Playing a pivotal role in the strategy, execution, and performance of a modern, revenue-driven digital ecosystem, the Director of Digital shapes how our brand is discovered, experienced, and converted across all B2B and B2C touchpoints. This leader is responsible for accelerating visibility, generating qualified demand, strengthening audience connection, and driving measurable revenue growth. A progressive approach to digital marketing will be driven through social relevance, compelling content, performance media, conversion strategy, lifecycle engagement, AI-enabled efficiency, and data-driven decision making. Equal parts creative and commercial, this leader keeps brand connected to culture while ensuring every initiative is optimized for impact.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Digital Growth Strategy & Brand Presence
· Develop and execute integrated digital marketing strategies that strengthen brand visibility, relevance, and engagement across key channels.
· Shape how brand is discovered, experienced, and chosen through modern storytelling, omnichannel strategy, and audience-first experiences aligned to business priorities.
· Ensure all digital initiatives reflect brand standards, commercial objectives, and regulatory guidelines.