Job Description
Job Description
Step into a pivotal, temporary role embedded at our client’s location with a fast-moving digital marketing team. As the Paid Social lead, you’ll own cross-channel performance and transform strategy into measurable growth.
A day in the role
Morning: Map the paid social roadmap across Meta, TikTok, Reddit, and Snapchat, aligning tactics to business outcomes. Outline full-funnel objectives, audience hierarchies, creative hypotheses, and budget guardrails.
Midday: Pair up with external agency partners to launch, manage, and scale campaigns. Confirm clean tracking and measurement—validate pixels, events, and conversion schemas—and enforce data quality standards.
Afternoon: Build and refine the measurement framework. Define KPIs, set up reporting views, and translate results into next actions. Plan and interpret tests—A/Bs, RCTs, and incrementality studies—plus drive landing page experiments and creative iterations.
End of day: Synthesize insights, document learnings, and reset priorities for the next optimization sprint.
What you will lead
- Comprehensive paid social strategy and full-funnel media planning across Meta, TikTok, Reddit, and Snapchat.
- Agency collaboration for campaign launch, daily management, and efficient scaling.
- Measurement frameworks, KPI selection, and reporting that track and explain performance.
- Test-and-learn programs: incrementality tests, audience and creative experiments, and landing page improvements.
- Operational excellence: tracking setup, pixel management, and rigorous data QA for accurate attribution and optimization.
What you bring
- 7+ years managing paid social at scale, ideally within high-growth consumer or digital-first environments.
- Deep platform expertise in Meta, TikTok, Reddit, and Snapchat; familiarity with YouTube advertising is a plus.
- Command of audience strategy, attribution approaches, and conversion optimization.
- Hands-on experience designing and analyzing A/B tests, RCTs, and incrementality studies.
- Analytical storytelling skills—able to interpret complex data and communicate clear, actionable insights.
This is a temporary engagement based at our client’s site—ideal for a performance-minded marketer ready to make immediate impact.