Job Description
Job DescriptionAbout the Role
As Growth Lead at a B2B SaaS company, you will own activation and demand-generation programs end to end. You will help the team reach the right customers, test effective channels, and scale campaigns that drive qualified interest.
What You'll Do
- Develop programs to attract and activate the right customers, from initial awareness through qualified demand.
- Experiment with campaigns across paid media, account-based marketing, events, partnerships, and emerging channels.
- Measure campaign performance and turn successful experiments into repeatable, scalable programs.
- Manage media planning and budgets, shifting investment toward effective campaigns and away from underperforming ones.
- Work across positioning, brand, and sales to align marketing activity with business goals.
What We're Looking For
- Three to seven years of growth marketing experience at a fast-growing startup, including leadership of growth at a Seed to Series B company.
- Experience building and scaling demand generation across multiple channels, such as paid advertising, organic marketing, partnerships, content, or social media.
- A track record of driving top-of-funnel results at scale, including generating hundreds of qualified demos per month.
- Strong understanding of funnel metrics and attribution, paired with sound judgment and the ability to explain the reasoning behind past decisions clearly.
- Experience building demand generation from the ground up is a plus.
- Ability to work in a hybrid role in New York City and authorization to work without visa sponsorship.
Compensation & Benefits
Base salary: $175,000 to $225,000 annually. Visa sponsorship is not available.
Location
Hybrid in New York City.