Job Description
Are you the kind of person who can’t scroll past a LinkedIn ad without mentally rewriting the headline, thinking about the targeting strategy, and wondering if the advertiser is testing other ad optimizations? Do you believe marketing is an active discipline — not a “set it and forget it” dashboard? If so, this role is built for you.
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About the Role
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DKC Analytics is seeking a new team member to help lead and scale digital strategy across a top-tier client portfolio, specifically geared at executive positioning efforts. This is a hands-on client leadership role for someone who thrives inside platforms — especially LinkedIn — and understands bidding, segmentation, creative iteration, and daily optimization to drive meaningful business outcomes.
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You will play a central role in shaping B2B strategies for enterprise clients, growth-stage startups, professional services firms, and mission-driven organizations. You’ll collaborate with analysts, creatives, PR strategists, and data scientists to build campaigns that move pipelines and don’t simply drive impressions.
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This is not a passive oversight position. You will operate inside platforms, pressure-test targeting frameworks, and refine conversion paths in real time.
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What You’ll Do
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Lead B2B Paid Strategy
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- Own digital strategy to grow profiles across LinkedIn, Meta, Google (search), X, and other channels
- Architect messaging for B2B demand generation campaigns focused on qualified pipeline growth
- Translate PR, thought leadership, and brand initiatives into performance-driven media strategies
- Build and manage executive thought leadership campaigns, amplifying leadership voices through paid and organic distribution to drive authority, engagement, and inbound opportunity
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Be a LinkedIn Power User
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- Execute and optimize LinkedIn Ads campaigns
- Adjust bids, audience segments, creative variations, and budget allocations
- Develop advanced account structures and layered targeting strategies
- Build lead gen, ABM, retargeting, and content amplification frameworks
- Monitor performance daily and make data-driven adjustments
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Manage Budgets, Clients & Reporting
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- Oversee both emerging and enterprise-level budgets, from test campaigns to multi-million-dollar programs
- Manage and interface directly with clients, serving as a hands-on strategic partner and day-to-day point of contact
- Deliver contextualized reporting that connects media metrics to business outcomes
- Identify scaling opportunities and efficiency improvements across accounts
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Client Leadership
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- Serve as a strategic advisor to senior marketing and communications leaders
- Present performance insights and forward-looking recommendations
- Translate technical media strategy into clear, confident client communication
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Team Development & Innovation
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- Report directly to the Head of Digital Marketing
- Contribute to internal innovation around platform trends, bidding strategies, and AI-driven optimization
- Help shape new service offerings and performance benchmarks within the agency
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Qualifications
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- Deep experience running B2B paid media campaigns, especially on LinkedIn Ads
- Extensive hands-on experience with manual bidding strategies across platforms
- Highly analytical, comfortable working directly in-platform and inside spreadsheets
- Experienced managing budgets across multiple industries and client types
- Strong communicator — clear in writing, confident in presentations
- Detail-oriented with the ability to prioritize across multiple active campaigns
- Energized by performance improvement and continuous optimization
- Comfortable working in a collaborative, fast-moving agency environment
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