Job Description
A fast-growing independent media planning, buying and analytics agency built to help brands navigate an increasingly complex advertising landscape. Recognized by Adweek for its growth and Ad Age for its workplace, it combines deep media expertise with a strong focus on measurement and business outcomes. The role offers the opportunity to join an agency actively adapting to major shifts in media and technology. You’ll help clients make smarter media and investment decisions while continuously improving campaign performance and business results.
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About the Role
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- Lead the Account Planning function, setting strategic direction and raising the standard for planning quality, team performance and client impact.
- Serve as the strategic “quarterback” across clients, planning teams and channel specialists, translating business objectives into cohesive omnichannel media strategies.
- Personally shape media plans, channel mix and investment recommendations across linear TV, CTV, programmatic, search, social, audio, OOH and emerging media.
- Remain close enough to the work to challenge assumptions, evaluate planning outputs and make informed recommendations without immediately relying on specialists.
- Serve as a senior advisor to client executives, strengthening relationships across complex, high-value accounts.
- Turn audience intelligence, analytics and market insights into clear strategies, investment recommendations and executive-level presentations.
- Oversee campaign planning, audience strategy, measurement and optimization frameworks while ensuring plans connect directly to business outcomes.
- Drive account growth and retention by identifying opportunities to improve results and expand client partnerships.
- Partner closely with Digital, Analytics, Investment and Ad Operations teams to deliver integrated, measurable programs.
- Support new business through pitch strategy, senior client engagement and the development of compelling media solutions.
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About You
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- 15+ years of progressive agency-side media planning and strategy experience.
- Deep, hands-on expertise developing omnichannel media strategies and determining the appropriate channel mix based on audience, business and performance objectives.
- Strong understanding of both traditional and digital channels, with the ability to independently evaluate recommendations across the modern media ecosystem.
- Proven success leading senior client relationships and serving as the primary strategic advisor across large, complex accounts.
- Strong command of data, measurement and analytics, with the ability to translate findings into persuasive insights and investment recommendations.
- Experience building, leading and mentoring planning teams across multiple levels.
- Track record of contributing to account growth, retention and new business development.
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Salary Range: $190,000 – $215,000 annually, based on experience + bonus
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Location: Fairfield County, CT
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To protect applicants, please note that this job is posted only on LinkedIn.com and Gainor.net. Postings on any other sites have not been approved by our company and may be fraudulent.
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Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirement and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.