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Marketing Analysis/Coordinator IV

PublishedPublished: 6/14/2022

Job Description

Job DescriptionCLIENT HIGHLIGHT The client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.
LOCATION New York, NY 10119
COMPENSATION $76 per hour
SCHEDULE On-site Monday–Friday (40 hrs per week)
CONTRACT TERM 12-month contract with high likelihood of extension/conversion to full-time employee
POSITION OVERVIEW – Marketing Analysis/Coordinator IV The main function of a marketing analyst/coordinator is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst/coordinator is responsible for gathering information on competitors and methods of marketing and distribution.
RESPONSIBILITIES

  • Forecast and track marketing and sales trends, analyzing collected data.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Develop and implement procedures for identifying advertising needs.
  • Direct trained survey interviewers.

Performance Tracking & Measurement

  • Track performance across all marketing channels (paid, organic, email, web, events, content, ABM) through to revenue.
  • Build dashboards and automated reporting that reflect real-time performance and alignment with business KPIs.

Cohort Analysis & Pipeline Forecasting

  • Run cohort analyses to understand lead quality, channel efficiency, conversion velocity, and ROI.
  • Forecast pipeline, revenue contribution, and performance scenarios to guide planning and budget allocation.

Insights & Experimentation

  • Ensure fast insight cycles across experiments, campaigns, and content releases.
  • Partner with growth marketers to recommend test designs, evaluate results, and guide investment decisions.

KPI Ownership & Optimization

  • Own KPI frameworks for acquisition, lifecycle, and funnel performance.
  • Identify gaps, diagnose funnel issues, and recommend actionable improvements.

Funnel Analytics & Revenue Reporting

  • Build and maintain clear funnel views (lead → MQL → SQL → opportunity → revenue).
  • Deliver weekly, monthly, and quarterly reporting with data-backed insights and narratives.

REQUIRED SKILLS

  • Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
  • Ability to work independently and manage one's time.
  • Knowledge of principles and methods for showing, promoting, and selling products or services.
  • Knowledge of media production, communication and dissemination techniques and methods.
  • Bachelor's degree in marketing or equivalent training required.
  • 8+ years in marketing analytics, growth analytics, revenue operations, or similar roles.
  • Strong command of B2B funnel analytics and attribution.
  • Advanced skills in spreadsheet modeling and business insights.
  • Experience building dashboards and forecasting models.
  • Ability to translate data into decisions with speed and clarity.
  • Required experience with Salesforce CRM.
  • Required experience with Pardot (Account Engagement).
  • Required experience with Adobe Analytics.

PREFERRED SKILLS

  • Experience with Looker, Snowflake, Tableau, or B2B attribution platforms.
  • Thrives in fast-paced environments and brings structure where needed.
  • An analytical storyteller — able to turn raw data into clear, actionable insights.
  • Understands full-funnel B2B marketing and the relationship between channels, content, and revenue.
  • Hands-on with marketing systems and able to troubleshoot, build, and optimize data workflows.
  • Able to partner cross-functionally with Demand Gen, Content, Product Marketing, Sales, and RevOps.
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