Job Description
Role:
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Director of Marketing
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Location:
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NE Ohio - Eastern Suburbs in office
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Best Industry fits:
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Manufacturing and Distribution ( a company that domestically makes and sells goods)
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Parts, engines, trucking, automotive, commercial manufacturing.
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Tools and Channels:
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Experience with B2B and B2C both organic and digital with a national reach. Experience working with Big Box retail, Amazon 2P, and up-fitter networks.
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Lead the Charge in a Dynamic Industry! Our company, a leading manufacturer, is seeking an experienced and passionate Director of Marketing to spearhead our strategic direction and day-to-day operations. You will oversee a talented team, driving the development and execution of impactful marketing initiatives across all channels.
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Role Highlights:
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- Shape and execute digital experiences, manage marketing campaigns, and oversee tradeshows.
- Revitalize marketing strategy leveraging strengths in print, traditional, and third-party e-commerce.
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Objectives:
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- Increase customer "share of wallet"
- Increase Market Share in brick and mortar and digital channels.
- Drive positive brand association.
- Increase "pull through" demand.
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Key Responsibilities:
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- Develop and implement a comprehensive marketing strategy that leverages our current strengths while embracing innovative digital approaches.
- Design and implement user-centered digital experiences (UX) that resonate with multiple, distinct target audiences, solve customer issues, and drive growth.
- Manage all digital, print, tradeshow, and account-driven marketing initiatives.
- Oversee content management across online sales channels, ensuring consistent messaging and brand identity.
- Lead the execution of effective digital marketing campaigns, including social media, paid advertising, and SEO.
- Develop and execute engaging email marketing campaigns that drive conversions and generate leads.
- Produce and manage large-scale tradeshow exhibits that effectively showcase our products and solutions.
- Analyze marketing data and metrics to track performance and identify areas for improvement.
- Build strong relationships with key stakeholders, including sales, product development, and leadership teams.
- Foster a collaborative and results-oriented marketing culture.
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The Ideal Candidate:
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- Proven marketing leader: 5+ years of leadership experience with a successful track record of driving marketing initiatives and achieving business goals.
- Strategic thinker: Possesses a talent for developing and executing comprehensive marketing plans across channels.
- Digital marketing expert: Extensive experience with user-centered design, digital campaign management, content management, email marketing, analytics, and Amazon 2P and big box retail channel management
- Results-oriented: Demonstrated ability to implement projects on time at a competitive cost, exceeding expectations with measurable outcomes.
- Excellent communication: Articulate and persuasive communicator with exceptional written and verbal skills, adept at presenting ideas to diverse audiences.
- Collaborative and adaptable: Thrives in a fast-paced environment, readily adapts to change, and enjoys working cross-functionally with various departments.
- Passionate about the industry: A genuine interest in and a desire to contribute to the success of a leading manufacturer.
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Minimum Qualifications:
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- Bachelor's degree in business administration, marketing, communications, or a related field. (Master's degree preferred, but not required).
- 8+ years of marketing and/or sales experience.
- Experience managing multiple teams.
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Benefits:
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- Competitive salary and benefits package.
- Opportunity to work in a dynamic and growing industry.
- Collaborative and supportive work environment.
- Be a part of a team that is passionate about making a difference.
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Attention Employers!
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Seeking exceptional talent? We've got the solution: Share your job descriptions with us.
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Precision Matching:
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- We'll pinpoint the perfect candidates.
- Time Saver: Fill crucial roles faster than ever.
- Showcase Your Brand: Attract top talent aligned with your mission.
- Partnership: We're your allies in successful hiring.
- Network Access: Tap into our extensive candidate pool.
- Confidentiality: Your needs are handled discreetly.
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Elevate your team today! Contact us to share your job descriptions and discover your next top performer. Send inquiries, cover letters and resumes to:
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and visit emeraldresourcegroup.com.
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Seniority Level
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Mid-Senior level
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Industry
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Automotive Manufacturing
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Employment Type
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Full-time
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Job Functions
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Marketing
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Skills
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A
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