Marketing Manager - Clear Ballistics & Humimic Medical

Published: 6/14/2022

Job Description

About Us

Clear Ballistics and Humimic Medical are innovative manufacturing companies specializing in advanced synthetic ballistic testing materials, medical simulation products, and realistic training solutions.

Clear Ballistics serves law enforcement, military, ammunition manufacturers, research institutions, and shooting enthusiasts with high-quality ballistic testing products.

Humimic Medical develops medical simulation materials, ultrasound training models, and anatomical training solutions for healthcare professionals, medical educators, universities, and research organizations worldwide.We are looking for a driven, creative, and results-oriented.

Marketing Manager to lead marketing initiatives across both brands, expand our market presence, generate qualified leads, and drive revenue growth.

Position OverviewThe Marketing Manager will be responsible for developing, implementing, and managing marketing strategies for Clear Ballistics and Humimic Medical.This position requires a balance of strategic thinking and hands-on execution. The ideal candidate is comfortable managing multiple brands, building marketing campaigns, analyzing performance, and working closely with sales, product development, and leadership.We are looking for someone who takes ownership, brings fresh ideas, and understands that successful marketing must produce measurable business results.

Key Responsibilities

Marketing Strategy & Brand Management- Develop and execute comprehensive marketing strategies for both companies.- Create quarterly and annual marketing plans aligned with revenue and growth objectives.- Maintain distinct brand identities, messaging, and positioning for each company.- Identify new market opportunities, customer segments, and growth channels.- Research competitors, industry trends, and customer behavior.- Manage marketing budgets and prioritize spending based on performance and ROI.

Digital Marketing & Advertising- Develop, manage, and optimize Google Ads, Meta Ads, and other paid advertising campaigns.- Improve website traffic, lead generation, conversion rates, and online sales.- Lead SEO initiatives to increase organic traffic and search visibility.- Oversee website content, landing pages, product promotions, and conversion optimization.- Develop retargeting campaigns to re-engage potential customers.- Monitor advertising performance and continuously improve return on investment.

Email Marketing & Customer Engagement- Develop and execute email marketing campaigns for both brands.- Build automated email workflows for lead nurturing, customer retention, and repeat purchases.- Segment customer databases to deliver targeted marketing campaigns.- Create promotional campaigns for new products, existing customers, and inactive accounts.- Manage CRM marketing activities and maintain accurate customer segmentation.- Track email engagement, conversions, and campaign-generated revenue.

Content Creation & Social Media- Develop content strategies for social media, websites, email, and advertising.- Oversee the creation of product photography, videos, graphics, and promotional materials.- Manage social media presence across relevant platforms, including Facebook, Instagram, LinkedIn, and YouTube.- Coordinate educational content, product demonstrations, and industry-specific campaigns.- Ensure consistent brand messaging and professional presentation across all marketing channels.

Sales Support & Business Development- Work closely with sales teams to generate qualified leads and support revenue goals.- Develop marketing campaigns targeting distributors, wholesalers, dealers, and institutional customers.- Create sales presentations, product catalogs, promotional materials, and other sales tools.- Support new product launches and market expansion initiatives.- Identify opportunities to increase customer lifetime value and repeat purchases.- Develop marketing strategies for domestic and international customers.

Marketing Analytics & Performance- Establish and monitor key performance indicators (KPIs) for all marketing initiatives.- Track website traffic, lead generation, conversion rates, customer acquisition costs, and marketing ROI.- Prepare monthly marketing performance reports for company leadership.- Analyze campaign performance and recommend improvements.- Use data to guide marketing decisions and budget allocation.

Team & Project Management- Coordinate marketing projects, deadlines, and deliverables across both companies.- Manage outside agencies, freelancers, and marketing vendors as needed.- Collaborate with internal teams to ensure marketing initiatives are completed on schedule.- Establish efficient marketing processes and maintain accountability for results.

Qualifications**Required:**- 4+ years of experience in marketing, digital marketing, or a related field.- Demonstrated experience developing and executing successful marketing campaigns.- Strong knowledge of Google Ads, Meta Ads, SEO, email marketing, and website analytics.- Experience managing e-commerce or lead-generation marketing.- Ability to manage multiple projects, priorities, and brands simultaneously.- Strong written and verbal communication skills.- Experience tracking marketing performance and measuring ROI.- Self-motivated, organized, detail-oriented, and comfortable working independently.- Willingness to be hands-on with campaign execution and daily marketing operations.

**Preferred:**

Bachelor's degree in Marketing, Business, Communications, or a related field.- Experience in B2B marketing, manufacturing, medical devices, healthcare, or technical products.- Experience with Shopify, WordPress, Brevo, or similar marketing platforms.- Experience managing marketing teams, agencies, or contractors.- Familiarity with Google Analytics 4, Google Search Console, and CRM platforms.- Experience with distributor marketing, wholesale programs, and international markets.- Basic graphic design, video production, or content creation experience.## What Success Looks LikeThe successful candidate will demonstrate measurable improvements in:- Qualified leads and sales opportunities.- Website traffic and conversion rates.- Online revenue and customer acquisition.- Email marketing performance and customer retention.- Brand awareness and engagement.- Marketing efficiency and return on investment.- Consistent, timely execution of marketing campaigns.

Job Type: Full-time

Benefits:

Employee discount
Paid time off
Relocation assistance

Work Location: In person