Marketing Programs & Events Specialist

Published: 6/14/2022

Job Description

Bode Technology is seeking a highly organized, proactive, and detail-oriented Marketing Programs & Events Specialist to support the planning, execution, and ongoing development of marketing programs and external-facing activities. This mid-level individual contributor owns day-to-day coordination of industry conferences and tradeshows, Bode’s annual conference, webinars, speaking opportunities, and related initiatives. Working with the Marketing Manager, Sales, subject-matter experts, vendors, and other stakeholders, the Specialist independently manages timelines and deliverables from planning through post-event follow-up. The role requires sound judgment, anticipation of needs, and consistent execution with minimal day-to-day direction, enabling the Marketing Manager to focus on strategic marketing priorities.

Responsibilities

Marketing Programs & Events

Coordinate and execute Bode’s participation in industry conferences, tradeshows, and other external events.

Manage event calendars, timelines, registrations, sponsorship commitments, booth requirements, speaking opportunities, and related deliverables.

Coordinate with Sales, subject-matter experts, vendors, and event organizers to ensure event requirements and deliverables are completed accurately and on time.

Identify opportunities to increase the marketing value of Bode’s event participation, including speaking opportunities, abstracts, educational sessions, sponsored content, and other appropriate activities.

Coordinate pre-event marketing and post-event follow-up in partnership with Marketing and Sales.

Track event activities and outcomes to support evaluation of program effectiveness.

Annual Conference

Support planning and execution of Bode’s annual conference under the direction of the Marketing Manager.

Manage conference logistics and project timelines, including speaker coordination, travel, session and abstract logistics, sponsor coordination, off-site activities, and other operational details.

Coordinate communications with speakers, sponsors, vendors, and conference participants.

Maintain detailed project plans and deadlines and provide hands-on support during the conference.

Webinars & Educational Programs

Coordinate the operational execution of Bode’s webinar and educational programming, including scheduling, speaker coordination, platform setup, registration, promotional timelines, and follow-up.

Work with the Marketing Manager to execute webinar campaigns and ensure supporting materials are completed on schedule.

Coordinate post-webinar communications and resource distribution.

Help identify opportunities to extend the value of webinars and other educational programs through follow-up resources and additional engagement.

Thought Leadership & Marketing Execution

Support Bode’s speaker bureau and thought-leadership initiatives by identifying and tracking relevant speaking opportunities, conference submissions, calls for abstracts, panels, and other opportunities for Bode subject-matter experts.

Coordinate submission timelines, materials, speaker information, and logistics.

Translate established marketing strategies and program objectives into detailed execution plans and timelines.

Coordinate with external creative, web, and other marketing partners to ensure deliverables are completed accurately and on schedule.

Support event- and program-related marketing activities, including email, social media, landing pages, promotional materials, and follow-up.

Help establish and improve repeatable processes for marketing programs and events.

Qualifications

Required

Bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field.

3–5 years of relevant experience in marketing, event marketing, field marketing, program management, or a related discipline.

Demonstrated ability to manage multiple projects, timelines, stakeholders, and deliverables simultaneously.

Strong organizational and project management skills with exceptional attention to detail.

Highly proactive and self-directed; able to anticipate needs, solve problems, and take ownership without step-by-step direction.

Excellent written and verbal communication skills and effective collaboration with internal teams, executives, technical experts, vendors, and event partners.

Comfortable working with internal stakeholders, external vendors, executives, subject-matter experts, and event partners.

Ability to prioritize competing demands, maintain accuracy, and consistently follow through on commitments.

Ability to learn and use marketing technology platforms and event management systems.

Experience with B2B marketing, conferences and tradeshows, webinars, professional associations, or technical/scientific industries; familiarity with CRM, marketing automation, email marketing, or project management platforms.

As part of our dedication to the diversity of our workforce, Bode Technology is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion.