Job Description
Are you looking for a marketing role where creativity meets innovation and real impact? At Formedics, we’re revolutionizing healthcare communication through cutting-edge technology and dynamic platforms. Our flagship properties include Physician’s Weekly, the largest point-of-care (POC) network, and Figure1, the leading app for healthcare professional (HCP) learning and collaboration. With our recent acquisitions of AMC Media Group and Mashup Media we now manage a diverse portfolio of 25 digital properties alongside 12 prominent medical society partnerships. Our AI/ML technology enables unrivaled targeting and impact for pharmaceutical and life science brands, shaping the future of healthcare engagement.
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About the Role
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We’re seeking a results-driven Program Marketing Manager to lead and execute organic and paid marketing campaigns that drive awareness, engagement, and retention of HCPs across Formedics' properties. This role is ideal for a data-driven, well-organized professional with a strong focus on HCP audiences. If you have a proven track record of driving growth and ROI, exceptional multitasking abilities, and a proactive, "can-do" attitude, we’d love to hear from you!
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- Plan, execute and optimize digital marketing campaigns across email, paid and proprietary marketing channels.
- Execute on a marketing playbook that enhances brand awareness, audience engagement, and deep consumption for our clients' sponsorship deals.
- Own campaign forecasting, pacing, and delivery management to ensure KPI attainment.
- Drive testing strategies across creative, audience targeting, and channel mix to continuously improve performance.
- Develop strategic campaign recommendations based on audience insights, performance trends, and client objectives.
- Analyze HCP behaviors and trends to inform digital marketing strategies.
- Present delivery and performance for your book of business to internal stakeholders including your Sales partners.
- Collaborate with internal teams to develop innovative marketing approaches.
- Stay ahead of paid media and digital marketing trends, implementing them into campaigns.
- Utilize data analytics to track performance, optimize strategies, and report on KPIs and ROI.
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Job Qualifications
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- Education: Bachelor’s degree
- Experience: 3-7 years in marketing, with a focus on digital marketing strategies.
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Skills You’ll Have
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- Strongly Preferred: Experience marketing to healthcare professionals.
- Hands-on experience managing Paid Search (Google Ads, Bing Ads) and Paid Social (Meta, LinkedIn, etc.) campaigns with significant budgets.
- Proven track record of delivering ROI-positive campaigns across both digital and print media channels.
- In-depth knowledge of digital trends and marketing best practices.
- Experience with website analytics tools (e.g., Google Analytics).
- Data-driven mindset with a passion for performance measurement.
- Strong communication skills for collaboration with internal and external stakeholders.
- Proficiency in project management tools (e.g., Asana, Smartsheet, Salesforce, Monday).
- Prior experience in Publishing, Media, Healthcare, or pharmaceutical industries is a plus.
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*The company reserves the right to add or change duties at any time.
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Benefits:
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- Flexible work hours
- Access to NJ-based office (should you need it!)
- 401k program
- Dental, vision, and medical benefits
- Company-sponsored events
- Employee recognition programs
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We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.