Marketing Coordinator & Brand Ambassador

Vesel Services

Burlington, WI 53105, USA

Published: 6/14/2022

Job Description

Vesel Services | Caledonia, Wisconsin

Full-Time or Part-Time Opportunity | Competitive Compensation Based on Experience

Are you creative, driven, and ready to make a real impact on a growing business?

Vesel Services is looking for an exceptional Marketing Coordinator & Brand Ambassador to help elevate our brand, expand our reach, generate new business opportunities, and strengthen our position as a leading exterior home improvement contractor throughout Southeastern Wisconsin.

We are a family-owned company with a strong reputation built on quality workmanship, dependable service, and doing what is right for our customers. As we continue to grow, we are looking for someone who can bring fresh ideas, take initiative, build relationships, and turn marketing opportunities into meaningful business results.

This is not a position for someone who simply wants to post on social media and check boxes. We are looking for a motivated, organized, results-driven professional who understands that effective marketing builds trust, creates opportunities, and contributes directly to company growth.

If you enjoy combining creativity with business strategy, building a recognizable brand, coordinating marketing initiatives, and taking ownership of your work, we want to hear from you.

What You Will Do

Marketing Strategy, Coordination & Growth

Coordinate and execute marketing initiatives that increase brand awareness, attract qualified leads, and support company growth.
Help develop and maintain a marketing calendar with clear priorities, deadlines, campaigns, and objectives.
Identify opportunities to expand our presence throughout Southeastern Wisconsin and strengthen our position in our target markets.
Research local market trends, competitors, community opportunities, and innovative ways to reach homeowners.
Bring forward fresh ideas and actionable recommendations rather than waiting for direction on every task.

Digital Marketing & Lead Generation

Coordinate with outside marketing partners responsible for our website, search engine optimization (SEO), paid advertising, and lead-generation campaigns.
Monitor incoming leads and evaluate available data to understand which marketing channels are generating opportunities.
Track lead sources, campaign performance, marketing expenses, and results in coordination with our sales team.
Follow up with marketing vendors regarding performance, deliverables, reporting, deadlines, and unresolved concerns.
Help identify opportunities to improve our website, online visibility, customer engagement, and lead conversion.
Ensure marketing activity supports our primary services: roofing, siding, and windows.

Social Media & Content Creation

Manage and coordinate content across Facebook, Instagram, and other relevant marketing platforms.
Create engaging, professional content that showcases our projects, craftsmanship, team, company culture, and customer experiences.
Coordinate before-and-after photos, jobsite videos, educational content, customer testimonials, and project highlights.
Develop content that educates homeowners about roofing, siding, windows, product quality, warranties, and exterior maintenance.
Maintain a consistent posting schedule and ensure all content reflects our company's professional image.
Look for creative ways to make our brand recognizable, relatable, and memorable.

Brand Ambassador & Community Representation

Serve as a positive, professional representative of Vesel Services in the community and across our marketing channels.
Help build brand recognition through local events, community involvement, sponsorships, partnerships, and other approved initiatives.
Capture authentic stories, project highlights, and behind-the-scenes content that showcase who we are and what sets us apart.
Represent our company's values, professionalism, and commitment to customer service in every interaction.
Help strengthen relationships with homeowners, community organizations, referral partners, and other local businesses.
Identify opportunities to turn our reputation, customer satisfaction, and completed projects into stronger brand recognition and new business opportunities.

Brand Management & Marketing Organization

Ensure all marketing materials, messaging, and public-facing content are accurate, consistent, and professionally presented.
Coordinate promotional campaigns, printed materials, company branding, and approved advertising initiatives.
Maintain organized marketing files, campaign records, vendor information, budgets, and project deadlines.
Monitor customer reviews and coordinate review-generation initiatives with the team.
Ensure marketing activities align with company priorities and approved budgets.

Reporting, Accountability & Results

Provide regular updates on marketing activities, campaign progress, lead trends, and outstanding priorities.
Prepare weekly marketing summaries and monthly performance reports.
Track key performance indicators, including lead sources, campaign activity, marketing spend, and available sales-conversion data.
Identify underperforming initiatives, investigate potential issues, and recommend practical improvements.
Take ownership of assigned projects from planning through completion.
Communicate proactively with ownership, sales, production, and outside marketing partners.

What We Are Looking For

The right person is proactive, resourceful, organized, and comfortable balancing creative work with business accountability.

Our ideal candidate will have:

Experience in marketing coordination, digital marketing, social media management, communications, public relations, brand management, or a related field.
Strong written and verbal communication skills.
Experience creating professional, engaging social media content.
An understanding of digital marketing, local SEO, lead generation, and brand development.
Strong organizational skills and the ability to manage multiple projects, deadlines, and outside partners.
The ability to review reports, track performance, and use information to make informed recommendations.
Confidence communicating with vendors, team members, and community contacts.
A proactive mindset and the ability to work independently without constant supervision.
Creativity, attention to detail, professionalism, and a strong sense of accountability.
A willingness to learn our industry, understand our customers, and become a knowledgeable representative of our brand.

Experience with Canva, social media scheduling tools, website content management systems, spreadsheets, CRM platforms, photography, or video editing is a plus.

Experience in construction, roofing, home improvement, or other local service businesses is beneficial but not required.

A degree is not the deciding factor. We value relevant experience, initiative, sound judgment, creativity, and the ability to produce results.

What Success Looks Like

We want someone who takes pride in their work and can demonstrate progress.

Success in this position means:

Our brand becomes more recognizable throughout Southeastern Wisconsin.
Our social media and marketing channels remain active, professional, and consistent.
Our marketing vendors receive clear direction, timely follow-up, and accountability.
Marketing leads and expenses are tracked as accurately as available systems allow.
Campaigns and projects are completed on schedule.
Our team has a stronger process for capturing project photos, customer stories, reviews, and content.
Ownership receives clear reporting, useful recommendations, and visibility into marketing performance.
New opportunities are identified, and approved initiatives move forward without unnecessary delays.

You will not be expected to single-handedly perform every specialized marketing function. You will be expected to coordinate resources effectively, stay informed, follow through, and help ensure our marketing efforts support measurable business objectives.

What We Offer

The opportunity to make a meaningful impact on a growing, family-owned company.
A position with room to contribute ideas, take ownership, and grow professionally.
Direct access to company leadership and the opportunity to influence marketing initiatives.
A collaborative team environment where initiative and accountability matter.
The opportunity to build a recognizable local brand and see the results of your work.
Competitive compensation based on experience, qualifications, and demonstrated capabilities.
An opportunity to develop alongside a company committed to long-term growth and customer relationships.

About Vesel Services

Vesel Services has been serving Southeastern Wisconsin since 2003. We are a family-owned exterior home improvement company focused on roofing, siding, and windows.

Our reputation is built on quality, reliability, professional service, and standing behind our work. We believe in educating homeowners, maintaining high standards, and creating a customer experience that sets us apart.

Our values guide everything we do:

We are looking for someone who believes in these principles and wants to help communicate them to our community.

Ready to Make an Impact?

If you are a creative thinker, a strong organizer, a natural relationship-builder, and someone who takes initiative, we would love to learn more about you.

Please submit your resume and include examples of your marketing work, social media content, campaigns, or other projects that demonstrate your skills, if available.

Join Vesel Services and help us build a stronger brand, reach more homeowners, and take our marketing to the next level.

\nCompany Description

Trusted. Reliable. Committed to Excellence.

Company Description

Trusted. Reliable. Committed to Excellence.