SEO & Paid Media Specialist

Job Description

Company Description

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ALEKO is a growing company that began as a small, family-owned business in 2005 and now serves customers across the United States, Canada, and globally. Our team is made up of collaborative professionals with diverse skills and a shared commitment to quality, growth, and delivering value to our customers.

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Key Responsibilities

SEO & Content\n

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• Develop and execute SEO strategies to improve organic search visibility, traffic, keyword rankings, and revenue.

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• Optimize website content for traditional and AI-powered search, including Google, Bing, and emerging AI search experiences.

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• Conduct regular technical, on-page, content, and competitive SEO audits and provide actionable recommendations.

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• Identify and resolve e-commerce SEO opportunities related to product pages, category pages, internal linking, faceted navigation, and structured data/schema.

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• Perform keyword research and identify opportunities for new and existing website content.

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• Develop strategies to improve rankings for priority e-commerce product pages, category pages, and blog content.

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• Write and optimize SEO-focused blog articles, landing pages, category pages, and other website copy.

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• Refresh and optimize existing content based on search performance, conversion data, and keyword opportunities.

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• Monitor organic search performance, keyword rankings, traffic, conversions, and other key SEO metrics using Google Search Console, Google Analytics 4, and other SEO tools.

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• Stay current on search algorithm updates, AI search developments, and SEO best practices.

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Paid Advertising\n

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• Own the strategy, execution, management, and ongoing optimization of Google Ads campaigns.

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• Manage campaign budgets, bidding strategies, keywords, audiences, targeting, and ad copy.

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• Manage Google Ads campaign types including Search, Shopping, Performance Max, and remarketing.

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• Manage and optimize Google Merchant Center, product feeds, and Shopping campaign performance.

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• Analyze campaign performance and optimize toward ROAS, revenue, conversions, profitability, and other business goals.

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• Conduct paid search keyword and competitive research.

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• Maintain accurate conversion tracking and measurement across Google Ads and Google Analytics 4 to ensure reliable performance reporting.

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• Identify testing and optimization opportunities to continually improve campaign performance.

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• Monitor advertising spend and ensure budgets are focused on profitable products and campaigns.

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• May support Amazon Ads and other marketplace advertising as the role develops.

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Additional Digital Marketing\n

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• Support social media scheduling, content publishing, and maintenance of the content calendar as needed.

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• Write or edit captions and coordinate existing photo, video, and graphic assets for social media content.

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• Support email marketing campaigns using established templates and creative assets as needed.

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• Write and edit email copy, including subject lines, preview text, and calls to action.

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• Support additional digital marketing campaigns and initiatives as needed.

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What Success Looks Like

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• Improve organic traffic and rankings for priority product and category pages.

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• Increase organic revenue and conversions through effective SEO strategy and execution.

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• Grow Google Ads revenue while maintaining or improving target ROAS and profitability.

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• Identify and implement SEO opportunities that translate into measurable revenue and conversions.

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• Maintain accurate tracking and provide clear, actionable performance reporting.

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• Continuously test and improve campaigns, landing pages, product pages, and content.

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• Use performance data to identify opportunities and make recommendations that directly contribute to company growth.

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Experience & Qualifications Required

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• 2+ years of hands-on SEO experience, including keyword research, on-page optimization, content strategy, and website auditing.

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• 2+ years of hands-on Google Ads experience with direct responsibility for campaign strategy, management, budget allocation, and optimization.

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• Demonstrated ability to improve organic search rankings, traffic, and conversions through SEO strategy and execution.

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• Demonstrated experience managing and optimizing Google Ads based on ROAS, revenue, and conversion goals.

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• Experience with Google Shopping, Performance Max, Google Merchant Center, and e-commerce product feeds is strongly preferred.

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• Experience writing and optimizing SEO-focused blogs, landing pages, category pages, and website content.

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• Strong understanding of current SEO best practices and search engine ranking factors.

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• Familiarity with AI search optimization and evolving search behavior, or demonstrated ability to stay current with emerging search technologies.

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• Experience analyzing SEO and paid advertising performance and translating data into actionable strategies.

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• Experience with Google Analytics 4 and Google Search Console.

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• Strong writing, editing, and proofreading skills.

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• Strong analytical skills and attention to detail.

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• Ability to manage multiple projects and marketing channels simultaneously.

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• Experience with social media publishing and email marketing platforms is preferred but not required.

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• Amazon Ads experience is a plus but not required.

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Benefits

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• Salary range: $85,000–$105,000 per year

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• Health insurance

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• Dental insurance

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• 401(k) matching

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• Paid time off

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