Chief Marketing Officer -- Plaintiff Personal Injury Law Firm | Miami, FL (On-Site)

Published: 6/14/2022

Job Description

A multi-state plaintiff personal injury firm headquartered in Miami is rebuilding its marketing department from the ground up. It is hiring the Chief Marketing Officer who will build that department and run it in house.

This is a numbers seat. The firm makes its decisions on conversion and cost per case, and the owners read the reports. You report directly to the CEO and the founder.

What you'll own

A content engine for paid and organic social, which the firm does not have today.
Television: linear TV and connected TV, both measured against cost per case.
The website rebuild, SEO and AI search.
PR and the brand, across every office.
The marketing side of intake: what happens between the lead and the signed case.
The in-house team, which you hire. Paid search stays with an outside agency that you manage.
A seven-figure monthly advertising budget.

What we're looking for

You have built or run the digital and intake engine inside a plaintiff personal injury firm. That experience is strongly preferred.
You know your cost per case and your conversion rate, and you know why they moved.
Hands-on with paid media economics, content and conversion, and able to hire and lead the people who do the work.
Comfortable at this budget, and comfortable reporting to owners who read the numbers.

The details

On site in the firm's Miami office.
Base salary plus a performance bonus.
Full-time.

How this works: apply with a resume. If it fits, Jeff Roberts at L&W Recruiting will reach out with a few call windows. On that call you'll get the firm's name and the full picture. Straight answers both ways, and the search is confidential on both sides.