Job Description
Job Description Integrated Media Buyer Dallas, TX About the role
This role leads the execution of integrated media buys across a broad mix of channels, ensuring placements align with approved strategies, target audiences, campaign goals, budgets, and market conditions. The position evaluates media proposals, audience data, ratings, sponsorship opportunities, and vendor recommendations to identify the most effective and efficient investment opportunities, while negotiating rates, added value, and media terms that maximize return and strengthen vendor partnerships. It monitors campaign delivery, pacing, spend, and performance, resolving issues such as underdelivery, makegoods, and billing discrepancies to ensure commitments are fulfilled and documented accurately. The job also collaborates closely with planning, analytics, creative, account, finance, and media partners to optimize campaign results, maintain operational excellence, and share expertise that supports team growth and high-quality buying standards.
What you'll do
- Develop and execute integrated media buys across channels — Lead the execution of integrated media buys across broadcast, cable, radio, streaming audio, streaming video, digital, social, out-of-home, and other approved media channels. Ensure placements align with approved media strategies, target audiences, campaign objectives, budget requirements, and market conditions.
- Evaluate marketplace opportunities and media proposals — Review, analyze, and compare media proposals, avails, sponsorship opportunities, audience data, ratings information, and vendor recommendations to identify opportunities that maximize campaign effectiveness, efficiency, and value.