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Marketing Specialist

PublishedPublished: 6/14/2022

Job Description

About Mech-Mind Robotics

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Mech-Mind Robotics is a global leader in 3D vision and AI-powered robotics. Our industrial 3D cameras, vision software, and turnkey solutions help manufacturers, logistics providers, and system integrators automate tasks like bin picking, depalletizing, assembly guidance, and quality inspection. Our customers include leading automotive OEMs, Tier 1 suppliers, and factory automation partners across North and South America.

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The Role

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We're looking for a Marketing Specialist to grow Mech-Mind's brand presence across North America. You'll own our trade show program from start to finish, build our voice on LinkedIn, and work closely with marketing teams at our strategic customers and partners on joint campaigns. This is a hands-on role for someone who likes running events, writing content, and building relationships, and who wants to learn the industrial automation space.

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This position is based full-time in our Lisle, Illinois office.

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Key Responsibilities

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Trade Shows and Exhibitions

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①Research and identify trade show, conference, and exhibition opportunities across North America in robotics, automation, manufacturing, automotive, logistics, and related industries (for example Automate, IMTS, ProMat, MODEX, FABTECH, and regional or vertical-specific events)

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②Evaluate each event's potential return, recommend which ones to attend, and build and maintain an annual event calendar and budget

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③Manage logistics for each show from start to finish: booth registration, booth design and build, shipping of equipment and demo cells, travel, staffing schedules, and vendor coordination

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④Work with sales, applications engineering, and product teams to plan booth demos, messaging, and collateral

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⑤Run pre-show promotion and post-show follow-up, including lead capture, lead handoff to sales, and reporting on results

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⑥Track event spend and results, and recommend improvements for future shows

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Content Creation and Social Media

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①Own Mech-Mind's North America LinkedIn presence: plan, write, and publish regular content that builds brand awareness and supports the sales pipeline

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②Create engaging content, including posts, short videos, customer success stories, application highlights, event recaps, and product announcements

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③Work with engineers and sales staff to turn technical applications and customer deployments into clear, compelling stories

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④Help sales leaders and team members build their own LinkedIn presence and share company content

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⑤Monitor engagement and performance metrics, report on results, and adjust strategy based on what works

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⑥Help develop marketing collateral such as brochures, case studies, presentations, and website content as needed

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Strategic Partner and Customer Marketing

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①Build strong working relationships with marketing counterparts at our strategic customers, system integrators, and channel partners

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②Plan and run co-marketing work such as joint case studies, press releases, webinars, shared booth space, and social campaigns

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③Coordinate approvals and brand guidelines with partner marketing teams

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④Find new ways to raise Mech-Mind's visibility through partner channels and events

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Qualifications

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Required

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①Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional marketing experience

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②At least 3 years of marketing experience, preferably in B2B, technology, or industrial markets

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③Proven experience planning and running trade shows, exhibitions, or large events

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④Strong writing and content creation skills, with a portfolio of social media or marketing content you've produced

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⑤Hands-on experience managing a company LinkedIn page and growing engagement

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⑥Excellent project management and organizational skills; able to manage multiple events and deadlines at once

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⑦Strong interpersonal skills and comfort building relationships with external partners

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⑧Ability to work on-site in Lisle, Illinois every day

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⑨Willingness to travel for trade shows and events (estimated 15–25%)

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Preferred

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①Experience marketing in robotics, industrial automation, manufacturing, automotive, or other technical B2B industries

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②Familiarity with marketing tools such as HubSpot, Salesforce, LinkedIn Campaign Manager, Canva, or the Adobe Creative Suite

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③Basic photo and video editing skills

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④Experience with co-marketing or channel partner marketing programs

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⑤Bilingual in English and Spanish, Portuguese, or Mandarin is a plus

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What We Offer

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①Competitive base salary and performance-based bonus

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②Comprehensive health, dental, and vision insurance

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③401(k) plan

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④Paid time off and holidays

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⑤The chance to build a marketing program at a fast-growing global robotics company

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⑥Hands-on exposure to cutting-edge 3D vision and AI technology

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How to Apply

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Please submit your resume along with a short portfolio or links to marketing content you've created (LinkedIn posts, event campaigns, case studies, and so on).

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