Job Description
Job DescriptionDirector of MarketingAbout the Opportunity
Architectural Lighting Experience is REQUIRED.
We are seeking an experienced Director of Marketing to lead the North American marketing function for a multi-brand organization in the architectural lighting industry.
This role will oversee marketing strategy, brand development, digital marketing, product launches, trade shows, budget management, and team leadership. The Director will partner with executive leadership, sales, product development, and international teams to drive brand awareness, market growth, and overall business objectives.
Key Responsibilities
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Develop and execute the overall North American marketing strategy across multiple brands.
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Lead major marketing initiatives, including product launches, brand campaigns, website updates, collateral, and trade show programs.
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Manage the annual marketing budget, allocate resources, track spending, and evaluate ROI.
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Oversee digital marketing initiatives, including websites, email campaigns, social media, CRM, and marketing analytics.
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Partner with sales and product development teams on product positioning, marketing materials, training, and sales enablement.
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Lead planning and execution of industry trade shows, events, showroom activations, and regional marketing programs.
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Manage, mentor, and develop the marketing team while establishing priorities and accountability.
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Collaborate with executive leadership and international stakeholders to align regional marketing efforts with broader business goals.
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Monitor industry trends, customer feedback, and competitive activity to identify growth opportunities.
Qualifications & Experience
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Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
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8+ years of progressive marketing experience, including strategic planning and leadership responsibilities.
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Direct architectural lighting industry experience is required.
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Experience in architectural or commercial lighting, lighting manufacturing, or related AEC/specification-driven industries.
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Proven experience managing marketing budgets, large-scale projects, cross-functional initiatives, and marketing teams.
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Strong understanding of brand strategy, product marketing, digital marketing, and go-to-market strategies.
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Proficiency with Google Analytics, CRM platforms, website content management systems, social media tools, and project management software.
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Excellent leadership, communication, organizational, analytical, and project management skills.
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Ability to work effectively with executive leadership, sales, product development, and international teams.
Ideal Candidate
A strategic yet hands-on marketing leader with strong commercial awareness, excellent communication skills, and the ability to balance big-picture planning with execution. Must be collaborative, proactive, accountable, and experienced in building and developing high-performing teams.
Travel Requirements
Approximately 10% travel for trade shows, industry events, customer visits, regional sales support, and training.
\nCompany Description
W3Global was established in 2006 in Fremont, CA with a vision: simplify the recruiting process and develop an industry-disrupting platform to connect candidates with clients. Our cutting-edge Applicant Tracking System enables us to find the right person for the right job, creating value for job seekers and employers. While W3Global initially focused on IT staffing, we have expanded the business to serve many other industries, including accounting and finance, legal, engineering, human resources, government and more.
We’re proud of the investments we’ve made in our team, having grown from four to 1000 employees and evolving into one of the leading recruitment and staffing solution providers in the industry. Our recruiters and account managers are passionate about connecting qualified professionals with the right positions in small, medium, and large companies.
Our Services
W3Global understands the natural ups and downs of an organization’s staffing needs. We are continuously adapting to industry and economic changes to find the right candidates.
We specialize in placing permanent, direct, contract, and temporary positions for companies of any size. Our recruiting services include sourcing, recruiting, screening, interview management, salary negotiations, training, and onboarding.
We are committed to helping organizations redefine their recruitment process by delivering our SaaS-based proprietary application tracking system software.
Our Expertise
W3Global has been delivering staffing solutions for nearly two decades; we know which recruiting strategies work best. Our expert team is committed to developing a customized solution to fit your company’s unique needs.
As a W3Global client, you’ll also receive personalized assistance from a seasoned team of staffing specialists. We are committed to providing both technical support and industry expertise to simplify the hiring process. We know that your time matters. W3Global will help you streamline the hiring process, getting it done and getting it right.
Company Description
W3Global was established in 2006 in Fremont, CA with a vision: simplify the recruiting process and develop an industry-disrupting platform to connect candidates with clients. Our cutting-edge Applicant Tracking System enables us to find the right person for the right job, creating value for job seekers and employers. While W3Global initially focused on IT staffing, we have expanded the business to serve many other industries, including accounting and finance, legal, engineering, human resources, government and more.\r\n\r\nWe’re proud of the investments we’ve made in our team, having grown from four to 1000 employees and evolving into one of the leading recruitment and staffing solution providers in the industry. Our recruiters and account managers are passionate about connecting qualified professionals with the right positions in small, medium, and large companies.\r\n\r\nOur Services\r\nW3Global understands the natural ups and downs of an organization’s staffing needs. We are continuously adapting to industry and economic changes to find the right candidates.\r\n\r\nWe specialize in placing permanent, direct, contract, and temporary positions for companies of any size. Our recruiting services include sourcing, recruiting, screening, interview management, salary negotiations, training, and onboarding.\r\n\r\nWe are committed to helping organizations redefine their recruitment process by delivering our SaaS-based proprietary application tracking system software.\r\n\r\nOur Expertise\r\nW3Global has been delivering staffing solutions for nearly two decades; we know which recruiting strategies work best. Our expert team is committed to developing a customized solution to fit your company’s unique needs.\r\n\r\nAs a W3Global client, you’ll also receive personalized assistance from a seasoned team of staffing specialists. We are committed to providing both technical support and industry expertise to simplify the hiring process. We know that your time matters. W3Global will help you streamline the hiring process, getting it done and getting it right.