Account Director, Healthcare Advertising

Published: 6/14/2022

Job Description

Are you a strategic leader who knows healthcare inside and out and wants to build brands that make a real difference in people's lives?

Dalton is a creative agency built on big ideas and real partnerships. Our clients stay with us because we understand their businesses, challenge their thinking, and deliver work that moves the needle. We're looking for an Account Director with healthcare experience to lead a key consumer-facing health plan account, guide a talented account team, and help shape work that changes how people find and use their care.

What you'll do

Partner with agency leadership and strategy to lead a key healthcare account, owning the day-to-day relationship and ensuring work is delivered on strategy, on time, and on budget

Develop a deep understanding of each client's business, products, audiences, and goals, and use that knowledge to anticipate needs and bring forward ideas

Serve as a trusted advisor to senior client stakeholders, bringing healthcare marketing expertise, market insights, and a point of view that helps them reach their goals

Lead, develop, and manage a team of account supervisors and account managers on a complex, consumer-facing healthcare account

Mentor and motivate your team, building a culture of curiosity, accountability, and growth

Partner with strategy to translate client business challenges and communication goals into executable plans

Partner with strategy to develop clear, strategic briefs that set creative and media teams up for success

Build and present polished client-facing decks

Lead client and internal meetings, keeping teams aligned on priorities, timelines, and next steps

Collaborate closely with creative and media teams to develop and activate integrated campaigns that perform

Manage client scopes of work, POs, budgets and billing. Closely tracking spend against budget, and flagging issues before they become problems

Guide work through the regulatory requirements of healthcare marketing to maintain compliance without losing momentum or creative ambition while keeping timelines realistic and work on track

Balance big-picture thinking and team leadership with hands-on project management

Anticipate client needs, identify new opportunities, and drive organic growth across the account

What you'll bring

Healthcare advertising experience is required. You know the landscape, the stakeholders, and how to navigate its complexities

Specific experience with managed care health plans, including Medicaid, Medicare, or Special Needs Plans, is a big plus

7+ years of account management experience in an advertising agency or integrated marketing environment, including experience leading teams

Bachelor's degree in marketing, advertising, communications, or a related field

A track record of hands-on experience leading successful integrated campaigns, including brand and lead-generation work

A solid understanding of digital media and performance measurement

Excellent written and verbal communication skills, with a persuasive presence in front of senior clients

A strong attention to detail and accountability

Proactive leadership with a bias toward action

Critical thinking with the ability to anticipate needs, connect the dots, generate ideas and bring solutions

A collaborative leader who sets the standard for client relationships and brings internal teams together

Experience with Adobe Workfront and/or Webvantage Project Management systems a plus.

Must live within commuting distance of Atlanta, GA; Nashville, TN; or Jacksonville, FL

Why join us

Lead work for a growing healthcare client whose brand makes a meaningful difference in people's lives

Join a culture that values curiosity, creativity, and collaboration

Grow with the support of leaders who are invested in your development and career path

Work hard alongside people who value fun, a sense of humor, and having each other's backs