Social Media & Events Marketing Manager
Job Description
About the role
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Do you love being the person who makes the event happen and then makes sure everyone sees it online? Leading Authorities is looking for a Social Media & Events Marketing Manager to plan and run our events and own our social channels.
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From team happy hours and our holiday party to client dinners, you’ll own our events from first idea to final follow-up. You’ll also manage our conference sponsorships, handling the contracts, travel and logistics that put LAI speakers on stage in front of the meeting planners who book them.
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On the social side, you’ll run our channels: what we post, how it looks, and how it shows off our speakers, our people and our new DC office. You’ll work closely with our video team and content writer to turn every event into great content, and every post into a reason for clients to call us.
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We want someone who doesn’t wait to be asked. You spot what’s coming, fix problems before they grow, and treat every event and channel as your own. You like to win, so you set goals, track the numbers and celebrate when the room fills up or a post brings in new business. You take the work seriously but not yourself, and you know the best events are the ones where the host is having fun too.
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About Leading Authorities
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Leading Authorities connects organizations with the world’s most sought-after speakers, thought leaders and experts, from top political analysts to business leaders. Our clients are meeting planners, associations and corporate event teams, and every interaction they have with us should reflect the quality of the talent we represent.
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Why You’ll Love It Here
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Fair warning: we like each other. A lot. People stay at LAI for decades, interns have become Vice Presidents, and nobody looks at you funny if you want to try something new. Staff have moved into roles across the company, from video production and design to technology and finance.
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We have a brand-new office in downtown DC, and we actually use it. Family-style lunches, after-hours gatherings, a holiday party people look forward to. The best part? You’ll be the one making them happen. (And yes, you get to post about them too.)
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Key responsibilities
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Here’s what the job really looks like: plenty of behind-the-scenes detail work, some genuinely fun events and a steady stream of social content.
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Planning
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• Recommend which events we host, sponsor and attend, as part of an annual plan that supports our sales goals.
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• Track event budgets and results so we know what’s working and what to do again.
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Events
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Most of this role is steady, organized detail work, not high-pressure event production. And some of it, like planning team happy hours and our holiday party, is just plain fun. You won’t be doing it alone, either: you’ll have a full marketing team pitching in, so this is never a one-person show.
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• Handle the details that keep events running smoothly: contracts, venues, vendors, guest lists, deadlines and day-of logistics.
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• Manage our conference sponsorships, such as FICP and ALHI, from paperwork and deadlines to getting our speakers where they need to be.
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• Coordinate client and meeting planner events, including our CEO salon dinners, so every guest leaves with a great impression of LAI.
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• Lead planning for our team happy hours, holiday party and other internal events that make LAI a fun place to work, with help from the marketing team.
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• Work with sales on guest lists and follow-up, so events turn into relationships.
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Social media
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• Set goals for our social channels and adjust based on what performs.
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• Plan, write, schedule and publish 3–5 social posts per week, sourcing speaker articles, videos and podcasts.
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• Work with our content writer to publish 1–2 LinkedIn articles per month, and manage paid boosts to grow reach, engagement and followers among meeting planners and event buyers.
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• Turn social engagement into leads: connect posts to HubSpot campaigns, route interested planners to sales and track social-sourced inquiries.
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• Engage with speakers' social content through reposts and comments to extend our reach to their audiences.
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• Report on reach, engagement, follower growth and leads generated from social.
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Measurement
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• Track the leads and booked business that come from events and social, working with our marketing operations team.
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• Keep event accounts and contacts current in Microsoft Dynamics, our CRM.
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• Archive event photos, video and materials for future marketing use.
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Qualifications
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Required
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• 2–4 years in event planning, event marketing or marketing coordination, ideally in B2B or professional services.
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• Experience planning and running events from start to finish, including contracts, vendors and day-of details.
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• Hands-on experience running company social channels, especially LinkedIn, including content, scheduling and analytics.
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• Highly organized and detail-oriented, with strong writing skills and the ability to juggle several events at once.
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• A proactive self-starter who takes full ownership of work from idea to results and acts without waiting for direction.
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• Polished and discreet with senior executives, high-profile speakers and VIP guests.
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• Ability to work some evenings and travel occasionally for events.
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Preferred
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• Experience in the meetings and events industry, a speakers bureau or a talent agency.
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• Experience with Microsoft Dynamics or another CRM, and with HubSpot.
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• Paid social experience, including LinkedIn campaigns with audience targeting and spend management.
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• Experience managing an events or marketing budget.
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• Comfort with marketing analytics and turning data into clear recommendations.
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• CMP (Certified Meeting Professional) designation.
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• Bachelor’s degree in marketing, communications, hospitality or a related field.
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What success looks like
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Success here comes down to being proactive rather than reactive, and owning outcomes, not just tasks. In your first year, you will:
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• Deliver every hosted and sponsored event on time and on budget, with a guest experience clients talk about.
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• Grow LinkedIn followers, engagement and social-sourced leads quarter over quarter.
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• Help show how events and social turn into qualified leads and booked business.
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• Give our events and social media one consistent look and voice.
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Compensation and benefits
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• Salary range: 60,000 to 70,000 USD per year, based on experience.
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• [Health, dental and vision insurance]
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• [401(k) with company match]
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• [Paid time off and holidays]
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• [Other benefits]
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How to apply
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Send your resume, a short cover letter and a portfolio or links to events and social content you have produced to jobs@lauthorities.com.
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Leading Authorities, Inc. is an equal opportunity employer.