Social Media Content Creator & Videographer (Medical)

Job Description

Job Description

Executive Plastic Surgery is a well-established plastic surgery practice specializing in breast implant removal (explant surgery), aesthetic procedures, and patient education.

We are seeking a creative, motivated, and results-driven Social Media Manager & Content Creator to strengthen our online presence, expand our audience, and create engaging, high-quality content that reflects our practice's expertise and commitment to patient care.

This position is ideal for someone who understands social media trends, knows how to create compelling content, and can translate engagement into meaningful patient interest.

Key Responsibilities

Content Creation & Video Production

• Create engaging content for Facebook, Instagram, TikTok, and YouTube.
• Film and edit short-form videos, including Instagram Reels, TikToks, and YouTube Shorts.
• Develop educational, informative, and engaging posts highlighting surgical procedures, patient experiences, and practice updates.
• Repurpose existing surgical videos, patient testimonials, and educational materials into engaging social media content.
• Design visually appealing graphics, carousels, and promotional content.
• Assist with recording and producing Facebook Live sessions, interviews, and educational videos.

Social Media Management & Growth

• Manage daily posting and scheduling across social media platforms.
• Develop and maintain a consistent weekly and monthly content calendar.
• Identify current trends and creative opportunities to increase organic reach.
• Develop strategies to increase followers, engagement, video views, and audience interaction.
• Monitor comments, messages, and community engagement, escalating patient inquiries to appropriate staff.
• Help strengthen the practice's presence in relevant online communities.

Marketing Strategy & Performance

• Collaborate directly with the physician to develop educational and promotional campaigns.
• Optimize content for visibility, audience retention, and engagement.
• Track key performance indicators, including reach, engagement, follower growth, video views, and patient inquiries.
• Provide weekly performance updates and recommendations for improvement.
• Coordinate content with existing Google and Meta advertising campaigns.
• Identify opportunities to improve content performance and attract qualified prospective patients.

Qualifications

• Demonstrated experience in social media management and content creation.
• Strong knowledge of Facebook, Instagram, TikTok, and YouTube.
• Proficiency in video editing software such as CapCut, Adobe Premiere Pro, or similar platforms.
• Experience using Canva or other graphic design tools.
• Understanding of social media algorithms, engagement strategies, and organic audience growth.
• Ability to work independently, manage deadlines, and take initiative.
• Creative mindset with attention to detail and professional presentation.
• Comfortable filming videos and working directly with physicians and staff.

Preferred Qualifications

• Experience in healthcare, medical aesthetics, plastic surgery, or wellness marketing.
• Experience growing professional social media accounts with measurable results.
• Familiarity with Meta Business Suite and social media analytics.
• Knowledge of basic social media SEO, hashtags, and content optimization.
• Understanding of patient privacy, HIPAA requirements, and appropriate healthcare marketing practices.

We are not simply looking for someone to post pictures or schedule content.

We want a proactive, creative individual who understands how to grow a social media presence, increase meaningful engagement, and help turn online interest into patient inquiries.

The ideal candidate will bring fresh ideas, take ownership of content creation, stay current with social media trends, and consistently look for ways to improve results.

How to Apply

Please submit your resume along with:

1. Examples of social media accounts you have managed.
2. A portfolio of videos, Reels, graphics, or other content you have created.
3. Examples of measurable growth or engagement improvements achieved through your work.