Lifecycle Marketing Manager

Job Description

Job Description

Lifecycle Marketing Manager

Location: Plano, TX (Hybrid)

We are seeking a Lifecycle Marketing Manager to own lifecycle strategy and execution for a fast-growing fintech organization. This role is ideal for a strategic marketer who can think beyond individual campaigns and connect customer journeys, nurture programs, and automated workflows to broader business objectives. The ideal candidate will be equally comfortable developing lifecycle strategy and personally building, launching, testing, and optimizing campaigns within HubSpot.

Key Responsibilities:

1. Own lifecycle marketing strategy and execution, including onboarding, nurture, retention, re-engagement, and win-back programs.
2. Build and manage automated workflows, segmentation strategies, and personalized customer journeys within HubSpot.
3. Partner with marketing and business stakeholders to align lifecycle initiatives with acquisition, brand, retention, and growth objectives.
4. Develop and execute A/B testing strategies to continuously improve engagement, conversion, and customer retention.
5. Monitor and report on lifecycle performance metrics, using insights to identify opportunities and optimize results.
6. Ensure lifecycle campaigns and messaging are coordinated across multiple customer touchpoints and marketing channels.

Top 3 Must-Haves:

1. Advanced, hands-on HubSpot experience building workflows, automated campaigns, segmentation, and nurture programs.
2. Strategic lifecycle marketing experience with a track record of connecting customer journeys to business goals.
3. Ability to personally execute campaigns while also identifying opportunities, recommending best practices, and owning optimization efforts.

Preferred Experience:

• Experience with customer retention, engagement, reactivation, and lifecycle marketing programs.
• Background supporting B2B, SaaS, fintech, financial services, subscription, or high-growth organizations.
• Experience integrating lifecycle efforts with paid media, loyalty initiatives, content marketing, or acquisition programs.
• Experience managing email and SMS marketing campaigns.

Skills & Tools:

• HubSpot Marketing Hub (required).
• CRM, marketing automation, segmentation, and lifecycle strategy.
• Email marketing, customer journey mapping, and nurture campaign development.
• A/B testing, campaign optimization, and performance analytics.
• Strong reporting and analytical skills with the ability to translate data into actionable recommendations.
• Experience with additional marketing platforms such as Klaviyo, Marketo, Pardot, Salesforce Marketing Cloud, Braze, or similar is a plus.

This opportunity offers the chance to own and shape the lifecycle marketing function while driving meaningful impact across the customer journey. If you're a strategic thinker who enjoys building, testing, and optimizing campaigns in HubSpot while connecting marketing efforts to business growth, we'd love to hear from you.