Job Description
Position Summary:
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Optomi, in partnership with a leading organization, is seeking a Paid Social Specialist to support the execution and optimization of large-scale, performance-driven digital advertising campaigns. This individual will focus on driving customer acquisition, conversions, and campaign efficiency through data-driven paid media strategies. The ideal candidate will have hands-on experience with demand-side platforms (DSPs), direct-response marketing, and campaign performance analysis.
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What the Right Candidate Will Enjoy:
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- Supporting large-scale paid media campaigns focused on customer acquisition and conversion.
- Working hands-on with leading advertising platforms and DSPs.
- Collaborating with internal teams, external agencies, vendors, and platform partners.
- Identifying opportunities to improve campaign performance through testing, optimization, and data analysis.
- Working in a fast-paced, collaborative environment with opportunities to contribute to paid media strategy and execution.
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What Type of Experience Does the Right Candidate Have?
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- 2+ years of experience in paid media, digital advertising, programmatic advertising, or performance marketing.
- Hands-on experience with advertising platforms such as Amazon Ads, DV360, Yahoo DSP, Google Ads, or CM360/Campaign Manager.
- Strong understanding of direct-response marketing, customer acquisition, and conversion-focused campaigns.
- Advanced proficiency in Excel for campaign tracking, reporting, and performance analysis.
- Experience implementing, managing, monitoring, and optimizing paid advertising campaigns.
- Strong analytical skills with the ability to interpret campaign performance metrics and identify optimization opportunities.
- Excellent communication, organizational, and stakeholder management skills.
- Nice to Have: Experience in entertainment, streaming, subscription-based businesses, or Airtable.
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What Are the Responsibilities of the Right Candidate?
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- Support the implementation and execution of paid media strategies focused on customer acquisition, conversions, and efficiency.
- Manage and optimize paid advertising campaigns across DSPs and digital advertising platforms.
- Coordinate campaign setup, implementation, quality assurance, and launches to ensure accurate execution.
- Monitor campaign performance against key KPIs and identify opportunities for improvement.
- Analyze campaign data and utilize Excel to maintain reporting, tracking, and performance insights.
- Support budget optimization across advertising platforms and tactics to maximize return on marketing spend.
- Collaborate with internal stakeholders, external agency partners, and vendors to ensure successful campaign execution.
- Research, develop, and test new audience segments, creative strategies, and landing page experiences.
- Troubleshoot campaign issues, track implementation progress, and ensure advertisements launch correctly.
- Contribute to ongoing campaign testing, optimization, and strategic planning initiatives.
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