Job Description
Title: Experimentation Strategy Associate (Marketing, Paid Media, Programmatic Advertising, Experimentation Analysis)
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Location: New York NY (4-days Onsite/week)
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Duration: 10-months contract
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Top Skills:
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Direct, hands-on paid media experience.
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Approximately 2 to 3 years of solid professional experience in the industry.
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Evidence that they can use data to guide decisions.
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Exposure testing, experimentation, or related analytical work.
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An ability to understand media performance and translate results into decisions or next steps.
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Summary
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Seeking an Experimentation Strategy Associate for the following role -
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Responsibilities:
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Partner with stakeholders across the global marketing organization (strategy, creative, etc.) to brainstorm business questions and develop testing plans that maximize impact
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Collaborate with the marketing analytics and paid media teams to develop, execute, and measure tests (e.g., creative A/B tests, conversion lift, geo experiments) across a variety of paid media channels for a major television network
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Turn test results into clear recommendations and track the scale-up of winning strategies
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Share learnings across the organization clearly and concisely
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Analyze current paid media performance and monitor industry trends to identify new testing opportunities, including those tied to the channel's key moments (e.g., football season, marquee events, major launches)
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Help develop media testing playbooks and reference materials, and educate teams on experimentation best practices
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Basic Qualifications:
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2-3 years of experience in paid media planning/buying, marketing analytics, or a related role
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Experience with performance marketing campaigns, ideally subscriber or customer acquisition
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Understanding of paid media optimization levers, including creative, audience, bidding strategies, and account structure
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Familiarity with major paid media platforms (e.g., Meta, Google, programmatic, CTV)
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Basic understanding of hypothesis testing and related statistical concepts (e.g., confidence levels, statistical significance), and of common marketing experiment types such as lift tests and geo experiments
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Excellent written and spoken communication skills
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Exceptional Excel skills
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Preferred Qualifications:
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Global marketing experience