Marketing & Inside Sale Manager

Published: 6/14/2022

Job Description

**External agencies & recruiters, please do not contact regarding this position**

Central Arizona Supply is looking for an experienced and creative Marketing & Inside Sales Manager based in Mesa, AZ to lead the inside sales team and create targeted, sales-driven marketing campaigns to generate profitable growth.

The Marketing & Inside Sales Manager is accountable for building a high-performing inside sales team and using focused marketing as a sales-growth tool. This position is responsible for team performance, customer engagement, EOS accountability, CRM discipline, vendor activation, and coordination among inside sales, outside sales, branch operations, vendors, and marketing. Marketing activities must translate into measurable customer outreach, sales opportunities, quotes, orders, gross profit, and customer retention.

The manager must connect customer data, vendor programs, sales outreach, CRM execution, and follow-through so that campaigns produce measurable commercial results. Customer opportunities must be documented, assigned, tracked, and completed, with clear accountability for both activity and outcome.

Responsibilities

Inside Sales Leadership

Lead, coach, and develop the inside sales team to achieve sales, gross margin, customer service, and activity goals.
Drive profitable growth through proactive customer engagement, account development, and consistent outbound selling.
Manage branch outbound call programs and assign clear customer growth priorities.
Partner with outside sales representatives to support strategic account growth and coordinated customer follow-up.
Lead with integrity, accountability, professionalism, and a customer-first mindset.

CRM & EOS Accountability

Facilitate weekly EOS Level 10 meetings and maintain scorecards, Rocks, action items, and accountability metrics.
Maintain accurate EOS scorecards including revenue, gross profit, outbound calls, quotes, CRM activities, customer retention, and campaign results.
Ensure customer interactions, opportunities, projects, quotes, and follow-up commitments are documented in the CRM system.
Create, assign, and monitor Open Activities for customer requests, sales opportunities, quotes, orders, projects, and required follow-up actions.
Ensure Open Activities remain active until customer needs and commitments are fulfilled, and Closed Activities accurately document completed actions and outcomes.
Monitor overdue activities and hold team members accountable for timely completion.

Customer Growth Marketing

Segment customers by business type, purchasing behavior, sales potential, and product opportunities to support targeted sales and marketing initiatives.
Identify inactive, declining, and underpenetrated customers and develop coordinated marketing and outbound sales campaigns to increase purchasing activity.
Use customer purchasing and sales trend data to identify category opportunities and develop targeted campaigns that increase share of wallet.
Develop and execute customer campaigns in partnership with vendors, outside sales, and marketing. Translate each campaign into customer lists, inside sales call assignments, CRM activities, follow-up expectations, and measurable sales opportunities.
Coordinate newsletters, promotions, customer appreciation activities, product demonstrations, and training events that support customer engagement and revenue growth.
Develop and coordinate practical sales tools, product communications, promotional materials, and customer-facing information that help the sales team generate revenue.

Vendor & Sales Activation

Partner with key vendors and the sales team to develop targeted promotions, product launches, co-branded campaigns, and customer growth initiatives.
Serve as the primary communication liaison among branch operations, vendors, inside sales, outside sales, and marketing.
Convert vendor initiatives into focused execution plans that include defined customer targets, sales messaging, outreach assignments, CRM tracking, and follow-up.
Support product education and internal sales communications so the sales team can confidently present promoted products and solutions.

Requirements

Bachelor’s degree in Marketing, Business, Finance, Economics, or a related field preferred.
5+ years in a sales leadership role, with demonstrated experience building or scaling as well as directly managing and developing a high performing inside sales team within a company that utilizes both inside and outside sales teams.
Must have supervisory experience and 3+ years marketing experience.
Experience working with media, digital, creative, and/or agency partners.
Demonstrated ability to connect marketing activity to business results (leads, sales conversations, distributor engagement) and turn data into business recommendations.
Strong understanding of marketing forecasting, KPIs, attribution, and ROI.
Working knowledge of paid media, SEO, digital marketing, CRM systems, and marketing analytics.
Experience using Salesforce or similar CRM.
Excellent verbal & written communication skills.
Attention to detail & ability to manage multiple clients simultaneously.
Ability to multi-task, prioritize, and manage time effectively.
A drive to learn and continually improve sales, business, and interpersonal skills.

\nCompany Description

Our customers range from homeowners and interior designers to plumbers, builders, remodelers, general contractors, and other trade professionals. Through our showroom, supply house, and delivery services, we support residential and commercial projects ranging from individual repairs and remodels to custom homes and large-scale construction.

As an independent, family-owned company, our Core Focus is to elevate families and the community through conserving, enhancing, and serving. We support the growth of our associates through our Core Values: Honesty & Integrity, Solution Minded, Humble Confidence, Caring for Others, Strong Work Ethic, and Understanding the Value of Reputation.

We offer a comprehensive benefits package that includes Medical, Dental, Vision, Life and Disability Insurance, Holiday Pay, Vacation Time Off, Sick Time Off, 401(k) with employer contribution, and more.

Central Arizona Supply is proud to be an Equal Opportunity Workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Company Description

Central Arizona Supply was founded in Arizona in 1968 and remains family-owned and operated today. Together, Benjamin Supply and Central Arizona Supply have more than 200 employees, 15 locations throughout Arizona and Nevada, and a Central Distribution warehouse in Mesa, Arizona.\r\n\r\nOur customers range from homeowners and interior designers to plumbers, builders, remodelers, general contractors, and other trade professionals. Through our showroom, supply house, and delivery services, we support residential and commercial projects ranging from individual repairs and remodels to custom homes and large-scale construction.\r\n\r\nAs an independent, family-owned company, our Core Focus is to elevate families and the community through conserving, enhancing, and serving. We support the growth of our associates through our Core Values: Honesty & Integrity, Solution Minded, Humble Confidence, Caring for Others, Strong Work Ethic, and Understanding the Value of Reputation.\r\n\r\nWe offer a comprehensive benefits package that includes Medical, Dental, Vision, Life and Disability Insurance, Holiday Pay, Vacation Time Off, Sick Time Off, 401(k) with employer contribution, and more.\r\n\r\nCentral Arizona Supply is proud to be an Equal Opportunity Workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.