Marketing & Social Media Coordinator | Realty ONE Group Key

Job Description

Job DescriptionHelp Build One of the Capital Region's Most Recognizable Real Estate Brands!

At Realty ONE Group Key, we're more than a real estate brokerage. We're a growing company focused on innovation, creativity, and building a brand that stands out.

We're looking for a creative, motivated, and results-driven Marketing & Social Media Coordinator to join our team in Clifton Park, NY.

This is an exciting opportunity for someone who loves marketing, social media, content creation, and developing strategies that help businesses grow.

We're not looking for someone who simply posts on social media. We're looking for someone who understands how to create engaging content, grow an audience, strengthen brand recognition, and turn marketing efforts into measurable business results.

You'll work closely with brokerage leadership to develop and execute marketing initiatives that support our company, real estate agents, and continued growth throughout the Capital Region.

IMPORTANT: This is strictly a marketing position, not a real estate sales opportunity. No real estate license is required or desired.

What You'll Do

Social Media & Content Creation

• Create, manage, and schedule engaging content across Facebook, Instagram, TikTok, YouTube, LinkedIn, and other platforms.

• Develop creative graphics, videos, Reels, Stories, and promotional materials.

• Create content highlighting company achievements, agent accomplishments, listings, and community involvement.

• Develop social media strategies to increase engagement, followers, and brand awareness.

• Stay current with social media trends, algorithms, and emerging marketing opportunities.

• Monitor social media performance and identify opportunities for improvement.

Digital Marketing & Lead Generation

• Assist in developing digital advertising campaigns through Google, Facebook, and Instagram.

• Create marketing strategies designed to attract potential buyers, sellers, and real estate agents.

• Help manage email marketing campaigns, newsletters, and promotional communications.

• Monitor campaign performance, engagement, and lead generation results.

• Assist with website content updates and search engine optimization (SEO).

• Identify opportunities to expand our company's digital presence.

Branding & Creative Design

• Maintain consistent branding across all company marketing platforms.

• Design professional flyers, postcards, brochures, presentations, and promotional materials.

• Develop creative marketing campaigns that differentiate Realty ONE Group Key from competitors.

• Coordinate photography, videography, and other creative projects.

• Assist with developing marketing materials for recruiting, company events, and advertising campaigns.

Real Estate Agent Marketing Support

• Support agents with marketing materials and promotional campaigns.

• Create marketing content for new listings, open houses, pending sales, and closings.

• Develop agent spotlight features and recognition campaigns.

• Assist with promoting brokerage training sessions and company events.

• Help agents strengthen their professional online presence.

Google Business Profile & Online Reputation

• Assist with managing and optimizing the company's Google Business Profiles.

• Create regular Google Business Profile updates and content.

• Coordinate review-generation initiatives and prepare professional review responses.

• Monitor online visibility and identify opportunities to improve local search rankings.

• Help maintain consistent company information across online platforms.

Marketing Strategy & Reporting

• Collaborate with brokerage leadership to plan and execute marketing initiatives.

• Maintain an organized marketing calendar.

• Track marketing performance, including engagement, website traffic, inquiries, and campaign conversions.

• Prepare regular reports summarizing marketing activities and results.

• Research competitors, industry trends, and new marketing opportunities.

• Help develop strategies to grow the company's presence throughout the Capital Region.

Qualifications

Required Qualifications

• Associate's degree or higher from an accredited college or university.

• Strong understanding of social media platforms and digital marketing.

• Experience creating professional graphics, marketing materials, or social media content.

• Proficiency with Canva or similar graphic design software.

• Strong written communication, creativity, and attention to detail.

• Excellent organizational and time management skills.

• Ability to manage multiple projects and deadlines.

• Comfortable working with technology and learning new software.

• Ability to work independently while collaborating with a team.

• Professional, dependable, and motivated to produce high-quality work.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.

• 1–3+ years of experience in marketing, social media management, or digital advertising.

• Experience creating and editing short-form video content.

• Familiarity with Meta Business Suite, Google Ads, Google Analytics, and Google Business Profile.

• Experience with email marketing platforms and CRM systems.

• Knowledge of SEO, content marketing, and lead generation.

• Experience developing and monitoring paid advertising campaigns.

• Previous experience marketing for a real estate brokerage or professional services company.

• A portfolio demonstrating previous marketing, design, or social media work.

Previous real estate industry experience is not required.

Why Join Realty ONE Group Key?

• Growing Company: Join an expanding real estate brokerage serving New York's Capital Region.

• Creative Freedom: Bring your ideas to life and contribute to the company's marketing direction.

• Meaningful Responsibilities: Help develop campaigns that directly impact business growth.

• Professional Environment: Work with approachable leadership and a collaborative team.

• Variety in Your Work: Gain experience with content creation, digital advertising, branding, and business development.

• Career Development: Strengthen your marketing skills and gain hands-on experience with multiple platforms.

• Growth Opportunities: Take on additional responsibilities as our company continues to expand.

What Makes Us Different?

At Realty ONE Group Key, we're committed to building a recognizable brand and creating marketing that makes an impact.

We believe great marketing is about more than attractive graphics and social media posts.

It's about telling a story, building relationships, creating opportunities, and producing results.

We're looking for someone who brings creativity, initiative, and fresh ideas to the table.

Someone who enjoys taking ownership of projects, testing new strategies, and finding ways to make our company stand out.

If you're passionate about marketing and want to play a meaningful role in growing a local business, we'd love to meet you.

Ready to Join Our Team?

We're looking for a talented, motivated marketing professional who wants to become an important part of our growing company.

Apply today to join Realty ONE Group Key!

www.rogkey.com

Realty ONE Group Key | Clifton Park, NY
ONE Brand. ONE Family. ONE Opportunity.

This is a non-sales marketing position. All real estate advertising must follow applicable laws, brokerage policies, and brand guidelines.