Job Description
Job Title: Director of Digital Content & Social Media
\n
Location: On Site - Miami, Florida, United States
\n
Salary: $135,000-$150,000 + 20% bonus
\n
Skills: Social Media, Digital Marketing, Hospitality Marketing
\n
\n
About the Hospitality Company / The Opportunity:
\n
Join a mission-driven company in the hospitality industry, creating memorable guest experiences through thoughtful service, distinctive storytelling, and a commitment to community and the environment. As Director of Digital Content & Social Media, you will shape how a portfolio of hospitality brands connects with guests across social media, websites, email, and mobile platforms. This leadership opportunity blends creative direction with digital strategy and operational excellence.
\n
\n
Responsibilities:
\n
- \n
- Lead digital content strategy across social media, websites, email, mobile platforms, and emerging channels, aligning work with brand and business priorities.
- Set editorial, creative, and governance standards to deliver a consistent brand experience across properties and digital touchpoints.
- Lead, mentor, and develop a high-performing team while providing strategic direction to agency partners and external vendors.
- Advise property marketing teams and guide integrated content calendars, approvals, and campaign execution.
- Oversee website, CMS, app, and email content, ensuring it is current, engaging, optimized, and aligned with business goals.
- Direct social-first and editorial content production, including photography, video, short-form content, blogs, and long-form storytelling.
- Partner with brand, PR, influencer, food and beverage, digital performance, and property teams on integrated campaigns.
- Analyze channel performance and consumer insights, recommending improvements to engagement, audience growth, and business results.
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
Must-Have Skills:
\n
- \n
- 10+ years leading digital content, social media, and integrated marketing for a luxury, lifestyle, hospitality, or consumer brand.
- Demonstrated success building enterprise-level digital content and social strategies that support brand awareness, engagement, and business performance.
- Proven experience leading teams and managing agency partners and external vendors.
- Experience directing creative production, including photo and video shoots, creative direction, and editorial development.
- Strong knowledge of social media, websites, email marketing, and mobile content strategy, with a track record of maintaining brand consistency across channels.
- Experience with CMS platforms such as Drupal or WordPress, including website content strategy, digital merchandising, and user experience principles.
- Knowledge of CRM and email marketing platforms, such as Salesforce Marketing Cloud, and lifecycle communications.
- Excellent editorial judgment, visual storytelling instincts, and understanding of social platform trends and algorithms.
- Analytical ability to use performance data and consumer insights to optimize content and inform decisions.
- Strong leadership, communication, presentation, organization, and cross-functional collaboration skills.
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience.
- Ability to travel as needed for content productions, hotel openings, brand events, and property collaboration.
- Applicants must submit a portfolio and/or social media accounts featuring content they have shot and edited.
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
Nice-to-Have Skills:
\n
- \n
- Experience with global and emerging social platforms, including Douyin, RED, WeChat, and Weibo.
- Experience in luxury hospitality or managing digital content across a multi-property brand portfolio.
\n
\n